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When Wading into the Bidstream, Beware the Currents

Martech Advisor

With the majority of internet usage moving from desktop to mobile, tablet, IP-based television and beyond, Identity Graphs (large tables mapping anonymous households and individuals to their connected devices) have emerged as a synching solution for marketers looking to track and message high-value users across disparate environments.

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Visible Expert Profile: Robert J. Lang, Ph.D.

Hinge Marketing

He also gets commercial art commissions from companies that want to use his art in television commercials or tradeshows. When he was deciding on the site’s design, Robert saw that “if my website would be my portal to business, then it had to demonstrate, in its very design, what I could do in my art.”

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How Cluttered Is the Advertising Landscape, Really? [Timeline]

Hubspot

From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. In 1922 and for the next 48 years, the world saw ads invade pre-digital channels such as radio, television, and home telephones. Customers find brands.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively. marketers "earn their way in" (via publishing helpful information on a blog etc.)

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

“In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. Vice President of Portal Products at. Pepsi Fans Pledge to Recycle on Facebook Donate Your Status to Show Support fo.

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The State of Agency Content Marketing in 2015: Failing without Technology

Content Standard

Fortunately for many agencies, television, while going through its own disruption, still commands a significant amount of ad dollars each year. But looking ahead, technology will ultimately win out, and you’d be hard pressed to find an agency executive who will say the opposite.

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Humans of Marketing: Allyson Collins

Conductor

and my first thought was that maybe I wanted to write for television and film, still as a science and medical writer. Allyson: I love to travel. When I moved back to the U.S. I went out to L.A. because I had always wanted to live in L.A., So I actually worked at a talent agency with a literary agent.