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Prospecting data accuracy

Biznology

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . The research results.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. SiriusDecisions does ongoing research around the function of sales enablement. Can Fewer Leads Mean More Sales?

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Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The most sought after content are research reports, white papers, case studies and product reviews. Matthew Cleary cites his research as revealing that most B2B buyers prefer recorded webinars.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Report: Data, content drive email marketing. Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% Be sure to download the report to see who ranked beyond 50 on the list. Download The Full Report. PointClear. Be sure to download the full report to see who ranked from 50-100. Download The Full Report. PointClear PD.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.