YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. What are the steps you need to take to optimize your YouTube channel for search?

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. TED Talks – Not Just a YouTube Phenomenon.

Trending Sources

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? The Marketing Companion podcast is among the top business podcasts in the world.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

Surprising listener trends in podcasts (and why young people aren’t going there). The rise of YouTube as a music channel. Resources mentioned in this podcast: Edison’s Infinite Dial Report. Other ways to enjoy our podcast. Find the podcast on Stitcher.

The future of content marketing strategy

grow - Practical Marketing Solutions

In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Why Jay has launched seven podcasts and his monetization strategy.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

A podcast. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video. A podcast.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live.

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

MLT Creative

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more.

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How do you make your content the signal instead of the noise?

grow - Practical Marketing Solutions

Find the podcast on Stitcher. References for this podcast. Find the podcast on Stitcher. References for this podcast.

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Podcasts are like entertainment snacks.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

If you were the first blog, video, or podcast channel in your vertical, it wasn’t difficult to get a following because in the early days, using corporate content as a widespread digital strategy was a novel idea. Streaming video + YouTube + Blog + Slideshare.

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A strategy to stay relevant in a tumultuous marketing world

grow - Practical Marketing Solutions

Facebook, YouTube, Snapchat? Now, on to the podcast — KNOWN, or “GNOME,” as Tom refers to it, lays out an actionable plan to develop a profound digital presence that is accessible and achievable. Other ways to enjoy our podcast. Find the podcast on Stitcher.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

iTunes (podcast) subscribers. YouTube subscribers. Podcast subscribers. Just look at how many people are making millions off of personal YouTube channels. Podcast subscribers. The second ding against podcasting is lack of connection and feedback.

Win lifestyle influencers over with generosity and attentiveness

Biznology

YouTube calls all these people creators. They’re artists: screen-ready, podcast-ready, photo-ready, and are willing to put in the time in. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTube

The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]

Hubspot

YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. Podcast Management Daily PromoIn the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

More podcasts! The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! Well, OK.

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Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Consider this example from Propoint , which created an interactive infographic on podcasting and its origins or this example explaining new advertising options. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

Start a podcast. Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. Many pro YouTubers themselves offer a different explanation.

How to Build the Ultimate Online Newsroom

Webbiquity

Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • by TomPick and guest blogger Maria Verven.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

Podcasts? No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us.

Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram.

This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live

Fathom

In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below. YouTube : Given that YouTube is an older video platform, it’s extremely cluttered so it can be difficult for a video to stand out.

Creating content? When is it time to pivot (or quit?)

grow - Practical Marketing Solutions

I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years. By Mark Schaefer.

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What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. From podcasters to people obsessed the No Agenda Show , Serial , and The Joe Rogan Experience. Become a podcaster — before Serial , I might not recommend podcasting.

Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free). You want to treat your YouTube Channel like you would your blog. Do a Podcast (for free).

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Your team is the best content source for search

Biznology

Listen to anyone’s early podcasts or watch anyone’s first vlog on their YouTube Channel and you’ll see how crap, raw, confused, unformed, immature, unprofessional and scattered their first attempts were.

Are there naked photos of you online?

Biznology

Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube

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How to Promote an Event with Social Media

Paul Gillin

Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Social Media Tips Twitter events marketing podcast

The state of the blogger outreach union ten years on

Biznology

Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc.

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You can only win search by winning social

Biznology

Show up on their webinar, their podcast, their YouTube. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

Remember to market to your own influencer network

Biznology

So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Finally, I had the opportunity of being on the panel of Shel Holtz’s PR podcast, For Immediate Release, for a second time.

Social Media Explained. Really.

grow - Practical Marketing Solutions

So I have this problem. With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. Let’s face it … this can be overwhelming.