YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. What are the steps you need to take to optimize your YouTube channel for search?

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Trending Sources

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. TED Talks – Not Just a YouTube Phenomenon.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

Blogs, Vlogs, Newsletters and Podcasts: B2B Marketing Pros and Cons

MLT Creative

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more.

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Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Podcasts are like entertainment snacks.

The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]

Hubspot

YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. Podcast Management Daily PromoIn the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts.

Win lifestyle influencers over with generosity and attentiveness

Biznology

YouTube calls all these people creators. They’re artists: screen-ready, podcast-ready, photo-ready, and are willing to put in the time in. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTube

Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram.

How to Build the Ultimate Online Newsroom

Webbiquity

Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • by TomPick and guest blogger Maria Verven.

This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live

Fathom

In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below. YouTube : Given that YouTube is an older video platform, it’s extremely cluttered so it can be difficult for a video to stand out.

What is Social Media Marketing?

Biznology

Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. From podcasters to people obsessed the No Agenda Show , Serial , and The Joe Rogan Experience. Become a podcaster — before Serial , I might not recommend podcasting.

Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do YouTube (for free). You want to treat your YouTube Channel like you would your blog. Do a Podcast (for free).

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How to Promote an Event with Social Media

Paul Gillin

Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website. Social Media Tips Twitter events marketing podcast

Your team is the best content source for search

Biznology

Listen to anyone’s early podcasts or watch anyone’s first vlog on their YouTube Channel and you’ll see how crap, raw, confused, unformed, immature, unprofessional and scattered their first attempts were.

Are there naked photos of you online?

Biznology

Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube

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The state of the blogger outreach union ten years on

Biznology

Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Facebook Google Google Calendar ios linkedin twitter YouTubeI stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc.

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You can only win search by winning social

Biznology

Show up on their webinar, their podcast, their YouTube. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.

Remember to market to your own influencer network

Biznology

So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Finally, I had the opportunity of being on the panel of Shel Holtz’s PR podcast, For Immediate Release, for a second time.

How to use influencer marketing to promote your book

Biznology

Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. David Gelles took podcast interviews as readily as NPR interviews.

Fulfill your resolution to blog in 11 steps

Biznology

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Maybe SoundCloud or an audio podcast on Stitcher. Nerdy, nasally, awful voices are the new black when it comes to podcasting. Start a YouTube Channel today!

Mindfulness is close to godliness

Biznology

Ever watch an ultramarathon on YouTube ? I never feel this way on my motorcycle because I am always overstimulated and engaged, but my car is warm, smooth, comfortable, easy, effortlessly fast, and there are infinite podcasts, audiobooks, and 80s New Wave.

Kiss your line-of-shame smack on its social media lips!

Biznology

Well, I reconnected with Jason Konopinski at SXSW and started to listen to his podcast, Riffing on Writing. For most companies I have seen on YouTube doing the Harlem Shake, I don’t even know where that line is anymore.

Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. What Does YouTube Look Like Today? YouTube's growth is staggering.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue.

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24.

B2B 1

Content Pros: How Cheaper Video is Improving Content Quality with Tyler Lessard

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Check out the full podcast: Here’s a few of our favourite moments: How often video production being done in-house these days versus externally?

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Podcasts. With many podcasts publishing new episodes on a daily or weekly basis, it can be easy to find a few that are in your niche to sponsor.

6 Strategic Trends Highlighted at Social Media Marketing World

Modern Marketing

A dream for any social media marketer, this event covers every topic from how to take your social media global, to Facebook advertising strategies, and how to get started with your own podcast. YouTube is powerful. Podcasting is growing.

How Major Brands Are Winning Through Episodic Content

Act-On

The show is split into six episodes, distributed across multiple channels – a microsite, Facebook, and a custom YouTube channel. An excellent example of creating amazing cliffhangers is the podcast “Serial,” which quickly drew in millions of readers.

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Can you repurpose content?

Sales Engine

They can add to the fun and to the repurposing by making a slideshow, podcast, video and more. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website.

3 Reasons Why Your Content Isn’t Converting

Act-On

Some prefer blog posts, and some would rather check out an infographic or listen to a podcast. You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy.

3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content

Act-On

And the variation is truly broad – from long-established talk show hosts like David Letterman and Jay Leno to newcomers like Amy Schumer and YouTube phenomenon Miranda Sings.

The State of Podcasting [Data]

Hubspot

Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting. Podcasting first experienced growth in 2006, but since 2006, many of the early pioneers and businesses no longer exist.

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

A short video on YouTube. A short podcast episode. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. You saw Jay Baer publish his videos on Facebook, YouTube and his own site.

Social media without strategy is the black hole of communications

Wondering Out Loud

Everything you produce – blog post, tweet, podcast, Facebook update, YouTube video – every last scrap of content is being hurled into a void so dark and vast it will only be consumed by those who happen to trip over it. Communications Marketing Social Media Blogging Content Facebook Podcasting Strategy YouTubeBlack Hole : A region of space from which nothing, not even light, can escape.