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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Lenny may be an investor in the companies discussed.

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Why The Leader in Conversation Intelligence Invested in Employee Advocacy w/ Sandy Pell at Invoca

EveryoneSocial

Welcome to Social At Scale, the only podcast dedicated to employee advocacy – why it matters, what’s new, and who is doing it right. But it’s not just about buying – how WOM affects hiring is also impressive. Not to mention, when both solution providers are the market leaders in their respective spaces?

WOM 52
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Advocating for Almost Heaven, West Virginia Department of Commerce

EveryoneSocial

If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. EXTRA: this is his daily304 podcast that Andy mentions in the episode! Have you ever been to West Virginia? Key takeaway 2: Building reach, frequency, and trust.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. "Build it and they will come."

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B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP).