Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group.

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3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems.

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B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads.

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A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.

Leads 185

How Do White Paper Syndication Partners Generate Leads Using Your Content?

Unbound B2B

When you publish a white paper, you want it to reach as many people as possible and generate high value leads for your business. You can syndicate different formats of content – from white papers, podcasts and ebooks, to webinars, blogs, articles and even infographics.

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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

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B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. " One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads.

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White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

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The Beat Goes On: 6 Ways to Repurpose Podcasts

Content4Demand

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8 Not everyone is going to discover your podcast series organically.

Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form. Which documents have you found effective for promoting with online videos, podcasts, Webinars, and similar multimedia files? .

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. Ebooks, blogs and podcasts all follow and have been used by more than 50%. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). White papers have the largest spread between very valuable and little value.

Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content. Podcast

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Do I really need to write white papers and e-books? White Papers/E-books. 3) White Papers/E-books. This is where a white paper or e-book comes in. Interested leads who are a little further on in the funnel love this longer-form content: 75% of B2B buyers say they would share contact information for a white paper. 71% of B2B buyers turn to white papers when researching purchasing decisions. NEWLY UPDATED!

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 The average number of monthly podcast listeners will reach 112 million by 2021 ( source ).

Three Ways Hoarding Your Secret Sauce Hurts You

What Works - What Doesn't

As a result, everything from white papers to ebooks to product and service descriptions are full of the same general, vague, and repetitive promises and gauzy goals a customer gets from my client’s competitors. For me, actual success stories and specific tips spur me to click through to the next video, podcast, or blog post. My first, and easy response, is whether your secret sauce is so thin we could sum it up in a 2,500-word white paper?

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. The Q&A format is a tried-and-true model for podcasts.

Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. Content Marketing podcastHey there! Welcome to the Marketer Of The Month blog! .

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. I’ll admit it, my first inclination is to agree that podcasts are sort of outdated. Personally, I believe podcasts have some issues with their image, given that they are sometimes considered just another version of talk radio. It’s a paradox.

FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. [link].

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The Importance of Value-Add Marketing Assets

ActiveDEMAND

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Marketers and business owners alike can develop content marketing assets such as: eBook/White Paper – Additional content based on original material such as a blog post. Video and Podcast – An executive is interviewed in Q&A form to create a series of short and compelling videos and podcasts.

B2B Lead Generation Blog: New PDF Tracking Gives Us Pause

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Getting the Most From Your Marketing Assets

ActiveDEMAND

A blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. B2B Marketing Zone Marketing Tips eBook infographic interactive ebook marketing assets Marketing Automation Marketing Automation Software Marketing Webinars webinar white paperGetting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”?

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Pointclear

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. E-books and white papers.

64 B2B Marketing Tools and Resources

Marketo

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). MarketingSherpa podcast).

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation.

Interesting Infographics: What Content Types Should You Create

LEADership

White papers. Videos and podcasts: Pros include: Great for mobile users. Challenges: A great video or podcast can be expensive to outsource, and higher quality offerings can take a lot of work. For podcasts, release on a regular schedule and hire people with excellent voice skills. Power tips: Conduct interviews so that you can include quotes, include specifics, and create podcasts and videos dedicated to the subject matter.

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. Read More] Tracked on July 14, 2006 at 02:09 AM » Podcasting?

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. A white paper?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Podcasts. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR.

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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. Now we’re actually giving the teams the evidence to say, we don’t need to start writing white papers. The post AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data appeared first on PathFactory.

Who Do B2B Buyers Trust?

The ROI Guy

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. The best podcasts, videos and webcasts deliver content focused on a facilitating a specific step in the buyer’s journey. The podcasts are effective at providing research insights and education, but quickly fall off as a decision support tool in later phases of the decision cycle.

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Delivering Episode 24: How to Know What to Focus on in Email

Litmus

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Delivering Podcast email marketing Podcast strategy

Email 66

Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

Timing is everything: Whitney shares examples from Box’s marketing funnel on how a trusting relationship can be developed by providing high value content that may begin to incorporate your brand messaging—such as a white paper, webinar or video with an industry expert—before finally asking permission for a sales rep to reach out. Demand Generation Podcasts

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Value-Focused Content Marketing a Requirement

The ROI Guy

The ideal length for consuming content: · Webinars – between 30 to 60 minutes · White Papers and Case Studies – between 10 and 20 minutes · Videos, Interactive Presentations / Tools, Blog Posts –between 5 to 10 minutes · Infographics and Podcasts – less than 5 minutes Only a Matter of Trust - 60% of buyers are placing a higher emphasis on the trustworthiness of the content, particularly as to the source that created the content.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. A white paper?