Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Home > Web 2.0, Web 2.0, Web 2.0 Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. Sophos Upgrades Web Security Appliance. Most Malware Found on Trusted Web Pages, Report Says. Web/Portals.

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but but the only way to really understand Web 2.0, As an evangelist for Web 2.0 because the appearance of Web 2.0


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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Romi was also a speaker on Agency 2.0 They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Wi5Connect – Welcome to Social Learning 2.0

The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.

Buzz Marketing for Technology

The Victorian School Libraries Learning with Web 2.0 Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 There, you will need to follow the steps to complete the week’s ‘thing’ Please be patient when activating each podcast. Week 1: About Learning 2.0 Week 8: Social bookmarking and Library 2.0. Read about the Library 2.0

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Web 2.0

Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation.

B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? Produce a podcast each month on the same topic as your most popular content. Marketing Implementation Social Media/Web 2.0 Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. The answer is re-purposing.

What’s next? Social Media and the Information Life Cycle


Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″ Much of what we call social media today, be it Internet forums, blogs, podcasts, photo, video and file sharing, social networks or microblogging, along with the advances in mobile communications, contributed significantly to bring those transaction costs closer to zero. Image via Wikipedia. ″ would look like.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Lead Generation Social Media Thought Leadership B2B marketing Epiphany Stage Passive Profiling social media strategy Web 2.0

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

Listen to our podcast and advice on how to be more sincere in your marketing efforts. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0,

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. Podcasts can be seen as a lot money for a lot of nothing.

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Content IS your Brand

Buzz Marketing for Technology

In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0 Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it.

Brand 100

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

Web 2.0 - Microsites on Crack In terms of web 2.0, This includes the use of blogs as well as other web 2.0 tools such as RSS, podcasts, video and more. Lets hope that as we further adapt to the new tools of web 2.0 PPS - check out the comments for my post called 7 Days in a Crapbox (Nissan Sentra) Who do you think really left that comment? :) Tags: Nissan Sentra , Wal-Mart , corporate blogging , microsites , web 2.0.

Digital herds


In his thought-provoking podcast Revisionist History , renowned author and speaker Malcolm Gladwell investigates what he calls “the overlooked and the misunderstood.” ” Along the way, we had stops at the dot-com, SOA, and Web 2.0 At the end of his podcast episode, Gladwell says: I know we’ve really only been talking about basketball, which is just a game in the end.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. He specializes in Web 2.0

My Podcast with Paul Dunay


Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0

Social media and revenue: fast friends or oil and water

Wondering Out Loud

Why are we so intent on carving out a special little place in the sun — where results don’t matter — for the social web? I’m not talking about hitting people over the head with daily blog posts and podcasts. The first is a podcast about lot trace in food and beverage manufacturing. Like the podcast, it is product agnostic. Tags: Communications Public Relations Social Media B2B Mark Schaefer Strategy Web 2.0

B2B IT and Social Media 2: The Vendor Perspective


According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 Web 2.0 Clearly, Web 2.0

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Social Media Now Top Information Source for B2B IT Buyers


Following up on its first study on the value of Web 2.0 hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0 tags: Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”

The 4 C's of Social Media


Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

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Diving into Social Media Marketing? How a Social Media Consultant Can Help


Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Tags: Web 2.0 Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

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Best of 2007: News Articles on Social Media Marketing


Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0 Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0, Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0,

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High Points on the Social Media Landscape


7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts. 8 Podcasts iTunes 94,360 889,156 -10.3% 6 Podcast Alley 27,962 79,007 +15.1% Tags: Web 2.0 In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach.

Social Media ROI vs. RONI


Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Tags: Web 2.0 Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities.

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. Web 2.0 The term Web 2.0 reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. Interactive media that facilitate these Web 2.0

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Do Agencies Get Social Media?


Interpublic Group's Hill, Holliday, which made quite a few headlines a while back when it turned its Web site into a blog, isn't exactly transforming the medium as we know it with its posting prolific-ness. Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing.

Social Media Best Practices Start with Blogging


There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.

Social Media, Smocial Media

Wondering Out Loud

What we’re doing with these blogs and podcasts and videos and social media press releases is taking advantage of a lot of work that was done by those who created the miracle that is the Internet. CwhateverO and begin to pontificate on the beauty of Web 2.0 and the wonders that flow from it, you deserve to be met with glassy stares because they didn’t invite you in to talk about blogging and podcasting and Twitter and the next shiny object.

B2B IT and Social Media 1: The Buyer Perspective


Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions.

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Best of 2007: Blog Posts on Social Media Marketing


Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. He specializes in Web 2.0 Every once in a while magic happens.

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 2.0 : Using new technology in art classrooms (Ning , Craig. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0 Web 2.0 use of Web 2.0

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz


Episode 64 of the #FIR podcast is up. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0

Book Review: “Successful Selling” by Matt Heinz


by Chad Horenfeldt | Tweet this As someone who engages daily with b2b marketers looking to drive alignment between sales and marketing , there are plenty of books, podcasts and blogs out there full of platitudes but short on practical advice. In reality, its target audience is both marketing and sales with the goal of demonstrating how important the two groups are to each other and how they must work together in the Web 2.0

Review 156

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Use video testimonials and/or interview your customers and convert them into podcasts.

64 B2B Marketing Tools and Resources


To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. Lead Nurturing — Keeping your Prospects Engaged (MarketingSherpa podcast). Lead Scoring Best Practices (Buzz Marketing for Technology podcast).

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Web 2.0 Talk about College 2.0. Web 2.0

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