Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 129

Youtube Privacy Video Marketing Click Rate 129

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ConvertKit

APRIL 26, 2021

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. YouTube doesn't provide the names of your subscribers. So stay tuned and don’t let YouTube stop you from owning the audience you built. Ben’s YouTube Channel.

Youtube 113

Youtube Email Marketing Features Deliverability 113

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Don’t forget to check what’s popular in podcasts by using Podcast Notes. See Content Explorer in action in the video below. YouTube Did you know that YouTube has a Trending button? Image Source 8.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B Creators in Different Market Segments Video Source: Neil Patel B2B creators are making a mark across various market segments, each with its unique dynamics and audience expectations. The creator economy has really changed everything.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to viral popularity is still social media, where video is the preferred format.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Media Startups Youtube 136

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Litmus

JANUARY 13, 2021

Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. Right now, the Litmus YouTube channel is mostly historical—with some product videos and old episodes of The Email Design Podcast (remember that?!?). Follow Litmus on YouTube.

Youtube 58

Youtube Webinar Metrics Video Marketing Planning 58

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 56

B2B Demand Generation Agencies RSS B2B Thought Leadership 56

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. There are more than 1.9

Youtube 101

Youtube Intent Optimization Merchandising 101

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Catch all of the episodes here!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Marketing Insider Group

SEPTEMBER 6, 2021

That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. For example, no matter how simple your podcast may be, you should always create a recording plan. It doesn’t matter how good you are at post-production.

Planning 325

Planning Tips Paid Search Agency Marketing & Strategy 325

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. GetReadyWithMe videos are a staple content type for fashion influencers, but Lebajoa adds a unique twist.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom! Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

ClearVoice

DECEMBER 9, 2022

TikTok and short-form video. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. And TikTok is not the only video platform making a splash with “shorts.” Audio content and podcasts. ” KFC.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Buffer

JANUARY 18, 2023

Just answer the questions in your videos and fit the keyphrase into your caption. From creating thumbnails for YouTube videos to Instagram graphics, design and visuals will come into play at some point in your creator journey. It offers extensive options for creating visual, video, and even written content.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. LinkedIn posts.

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Oktopost

MAY 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Melissa is the Content, Comms, and Social lead at PlayPlay , an online video creation solution for communication teams to turn any message into a compelling video. Melissa Francois shares her perspective on managing global social media.

Marketing & Strategy 94

Marketing & Strategy Work Management Marketing Management Youtube 94

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Podcast Content Statistics. Podcasts provide a new way of connecting with audiences and continue to be an important aspect of a leading content marketing strategy.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98