Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. With so much content available, how can creators gain a fair share of users’ attention? Think SEO with a twist.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Take a look at Digit, an app designed to help users save money. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Marketing Insider Group

MAY 18, 2021

Quick takeaways: Employee content marketing can involve user-generated content, interviews, quotes, podcasts, and more. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. User-Generated Content on Employee Lives.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Buffer

JANUARY 18, 2023

Behiiv’s paid plan starts at $42/user/month. Free trial and then paid plans starting at $18/month/user for Writer. is a tool that records meetings, takes notes, and generates a summary you can share with anyone. Description : DALL-E is an AI tool that allows you to generate images from text prompts.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. Not just writing tools but image generation, video generation, audio generation and analysis. Its successes are all around us, we just haven’t been aware of them.

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sprout Social

OCTOBER 5, 2020

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

Generation 114

Generation Content Youtube User-Generated Content 114

Scoop.it

MARCH 7, 2023

Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. For companies that want to utilize a virtual assistant for such projects, Biteable is a good option due to its user-friendly nature.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Create a Podcast. Start a YouTube Channel. You also want to balance ad placement with user experience. For example, Cindy Wang Brandt started a parenting blog and podcast.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Optinmonster

JANUARY 14, 2024

YouTube stands as the most popular platform for video marketing among marketers. YouTube’s status as the most widely used platform for video marketing reflects its vast reach and effectiveness in engaging diverse audiences, making it a cornerstone in video-driven marketing strategies. of all articles use these formats.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts). Video’s popularity isn’t restricted to YouTube, either. Podcasts keep trending upwards.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MARCH 25, 2022

Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively. Snapchat users will begin noticing ads within the Stories experience during a beta test that is curating another revenue generator for content creators.

Social Media 52

Social Media Facebook Media Youtube 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

ClearVoice

DECEMBER 27, 2021

podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. billion monthly active users in Q4, 2021, up from 381 million in 2019. Standing out from the clutter.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Bluetext

JANUARY 5, 2024

Recent data from Google revealed that approximately 40% of Generation Z relies on platforms such as TikTok and Instagram for search instead of traditional search engines. YouTube & Podcast Marketing To no one’s surprise, YouTube and podcast marketing should be top of mind for businesses throughout the new year.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Oktopost

OCTOBER 23, 2019

This change could be really good if it pulls people back to the OG platform or really bad if it continues to drive users to other networks. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. I think it’s for the best.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

FEBRUARY 24, 2021

Facebook does not currently allow users to download their live videos to their phones or other mobile devices. If someone has agreed to one live piece of content and then there's 20 different cut downs of it from Instagram to YouTube, that's not a good thing, you need to agree on usage.". Use the audio for a podcast.

Facebook 98

Facebook Content Youtube Copyright 98

Magisto

JANUARY 13, 2020

On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. The first click on a story bubble lets the users get lost in all the content posted by all the accounts they’re following, while still being able to interact with them by using the quick response feature, or the poll feature.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers. With lead generation, you can run an email marketing campaign to market your product.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91