The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 24, 2021

Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not! Nailed it!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Contently

JULY 26, 2022

Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. If a prospect is considering your product or service, an endorsement by an existing customer can work wonders for giving them a nudge. Take a look at Digit, an app designed to help users save money.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Content marketing never stops working; ads only work when they’re running. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online. Quick Takeaways. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Each type of media has its place in the lead generation process. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. So, does paid media work? Quick Takeaways. What Is Paid Media?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. As you become a relatable brand , it becomes easier for you to generate awareness as people pay heed to what you have to say. Social Media Posts Social media has over 4.74 Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Find the transcript for this episode and all past episodes at: [link]. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Champion privacy.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Buffer

JANUARY 18, 2023

Bonus: another Google feature that works great for ideation is the People Also Ask section on your search page, as explained by this creator. Content planning and scheduling With all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

MARCH 7, 2023

That challenge is why we’ve created this article, to give you an overview of some of the most helpful, versatile options available; hopefully you’ll be able to test out a few options listed here to find what works best in your industry and with your audience. Windows users can get a taste of the software for a month. Let’s dive in!

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Generic, buzzword-laden messaging won’t cut it for industrial websites. Your industrial website is a critical business asset.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation. It’s worth the time to learn.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Eventually, I worked my way to the position I hold now at Cisco, where I am responsible for growing a multi-billion-dollar business.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

ClearVoice

DECEMBER 27, 2021

podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

DECEMBER 3, 2021

It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. Emails generate $38 for every $1 spent, which makes up for a 3800% ROI. Inactive User Email Template. How you can benefit the user.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

JULY 5, 2022

billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. Video podcast series. It pays to collaborate with celebrities and creators, but working with them isn’t the end-all-be-all. Shorts quickly gained over 1.5

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! Focus on adopting existing innovations, simplifying user interfaces, and driving technology integration. No problem, just watch the Podcast! Saksham Sharda: Key factor for maintaining a work-life balance. The Rapid Fire Round!

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

seo.co

JANUARY 1, 2023

There are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Additionally, even when a publisher has included a link to your site in a mention of your brand, click the link to confirm it works. Give Interviews on Podcasts. Guest Blog.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Martech

SEPTEMBER 21, 2023

“State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists.

Advertising Agencies 97

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 97

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. And on and on and on. Which medium do you choose?

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93