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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth. Don’t know how to leave an iTunes review?

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Mike Farrell joins the Training Unleashed Podcast with Evan Hackel

Smashmouth Marketing

But hiring and training people to perform the function in-house can offer benefits too. The people who you hire or train will be with you for the long term. And then there is the fact that training your current employees, or even hiring newcomers, could cost less than hiring an outside provider of services.

Training 163
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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 130
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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute.