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Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active

Lake One

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Trade shows and other events.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Sponsored webinars are financially backed by an organization other than the host, usually in exchange for promotional opportunities.

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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts'

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s.

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5 Sales Pitch Examples (and How to Craft Your Own)

Salesforce Marketing Cloud

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. The pitch wasn’t all about the offering.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Demand for podcasts has also increased. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows.