Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

ANNUITAS

MAY 31, 2023

Converged Growth is a new approach to B2B marketing that combines traditional marketing with sales and customer success, orchestrating engagement across pre- and post-sale touchpoints. You can also listen to Adam and Martin discuss the topic as part of the B2B Ignite podcast series here. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Ensure consistency across touchpoints Sustaining brand loyalty requires consistency in brand messaging. It takes time to accurately infuse customer needs into different touchpoints and build lasting customer relationships.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

JANUARY 13, 2022

Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.

Analytics 107

Analytics Paid Search Agency Touchpoints Acquisitions 107

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In the downstream, you use your data and analysis to address activities, touchpoints and channels.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Martech Advisor

OCTOBER 24, 2019

Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Podcasting Marketing Is the Future of Marketing. How Bank of America Is Using Podcasting Marketing.

Brand Identity 56

Brand Identity Branding Storytelling Advertising Agencies 56

Martech

APRIL 28, 2022

It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Source: Nina Butler. What it is.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Your website is your biggest touchpoint for wowing and empowering customers. Think of your brand as a media company for podcasts, videos, and reading material. Include relevant tools visitors can use.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Marketing Insider Group

AUGUST 1, 2023

For example, if your target audience listens to a certain podcast in their industry, then it may be valuable for your team to check out an episode or two to glean insights about your audience. Kanopi recommends developing a website content strategy that considers every touchpoint in the conversion process.

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Marketing Insider Group

JULY 29, 2021

She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey. You can tune into her Crack the Customer Code podcast for regular doses of inspiration. She brings humor to the table, as well as her own brand of straight-up realism. What’s a futurist?

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Zoominfo

FEBRUARY 5, 2021

Additionally, research shows that more than five touchpoints are required to secure an initial meeting. That might include watching your product videos, reading blog posts or listening to your podcast. After possibly many touchpoints, the lead makes a purchase decision and moves forward with the sale. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Episode Summary.

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Martech

SEPTEMBER 9, 2022

It also has a voice when it comes to community having built a strong following for content , from blogs and video to podcasts. The HubSpot podcast network, said CEO Yamini Rangan, sees some nine million downloads per month. Read next: How app marketplaces are putting marketers in the driver’s seat. ” Product announcements.

B2B Marketing 115

B2B Marketing Work Management Marketing Management Peer-to-peer 115

Valasys

FEBRUARY 13, 2024

Foster Client Relationships: Cultivate lasting bonds with clients by delivering personalized experiences and adding value at every touchpoint. By delivering exceptional experiences at every touchpoint, you can foster stronger relationships and drive long-term loyalty.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

B2B Digital Marketer

JUNE 8, 2023

Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions. Podcast Timestamps/Outline 01:39 – Introduction 04:39 – Principles for success in B2B & B2C. 06:37 – Zoom out, don’t just focus on product.

Product 52

Product B2B Touchpoints Advertising Agencies 52

Martech

FEBRUARY 23, 2024

Categorizing assets by their type, such as “blog post” or “podcast,” simplifies content selection based on audience preferences and platform requirements. Content type tagging. This allows us to deliver seamless, relevant experiences across all channels, deepening the customer’s connection with our brand.

Digital Asset Management 101

Digital Asset Management Personalization Enterprise Management Tagging 101

Outgrow

SEPTEMBER 23, 2022

We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So how can CDPs help marketers deal with a multitude of touchpoints and turn customer data into actionable insights? Welcome to the Marketer Of The Month blog! . Thanks for joining us, Scott.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Outgrow

NOVEMBER 1, 2022

We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So like, are those going to see a conversion on the first touchpoint? Welcome to the Marketer Of The Month blog! . The growing reliance on AI. I’m the creative director at Outgrow.co

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. However, it wasn’t all flattery.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Zoominfo

FEBRUARY 5, 2021

Additionally, research shows that more than five touchpoints are required to secure an initial meeting. That might include watching your product videos, reading blog posts, or listening to your podcast. Decision Stage After possibly many touchpoints, the lead makes a purchase decision and moves forward with the sale.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Julie Preiss, CMO of Appgate takes the hot seat. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Oktopost

JULY 2, 2020

Subscribe wherever you listen to podcasts to stay up-to-date on our latest episodes. Listen to the podcast: Watch the live broadcast: In today’s modern marketing and sales functions, nothing happens in the SaaS industry without the customer. And how can social media transform the customer experience? And that is okay.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

ClearVoice

DECEMBER 9, 2022

Audio content and podcasts. Podcasting and audio content are still increasing in popularity in the post-pandemic age. Another content marketing trend that is growing is podcasting is combining audio with video. Another content marketing trend that is growing is podcasting is combining audio with video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Convince & Convert

NOVEMBER 16, 2023

Consistency Across All Touchpoints A rebrand isn’t complete without a consistent rollout across all touchpoints. As we continue to watch the evolution of X, let’s take the insights from this podcast episode and apply them to our own practices.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Martech

MAY 18, 2023

Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space. This helps with your ROI.

Webinar Metrics 96

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 96

B2B Marketing Exchange

FEBRUARY 22, 2023

In this episode of the B2BMX Podcast , we take a look back at the keynote from last year’s B2B Sales & Marketing Exchange presented by Ali Haeri of MNTN. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. It’s almost time for B2BMX 2023 !

Touchpoints 52

Touchpoints B2B Sales Paid Search Agency B2B Marketing 52

Full Circle Insights

DECEMBER 26, 2023

This shift in leadership will steer companies towards recognizing the importance of digital touchpoints in shaping the customer journey. As a result, marketing operations teams must evolve their attribution models to account for customer journeys that span both digital and traditional touchpoints.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Digital Ads Expand your reach across the digital landscape to engage potential customers at multiple touchpoints.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage. Don’t be surprised if you discover that preferences have changed.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClickZ

MARCH 2, 2020

With the ability to quickly and efficiently analyze a near infinite number of datapoints, marketers are more and more often turning to machine learning to better understand the impact that different touchpoints of individual shoppers and even entire audience segments have on the buyer’s journey. That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Digilant

OCTOBER 25, 2023

Dive Deep into Audience Data to Reach Your Ideal Customer As audiences move through the customer journey, from awareness to consideration, each touchpoint should be more targeted and purposeful than the last. The millennial-aged consumers are avid podcast listeners and subscribe to at least three TV streaming services.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Launch Marketing

FEBRUARY 28, 2024

Making sure you have touchpoints on these various channels for your audience allows you to create a consistent, unified experience. As people increase their usage of social media, videos, podcasts and more, they are constantly looking for fresh, engaging content. The consistency on each channel to channel is also important to note.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

ClearVoice

DECEMBER 27, 2021

podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98