Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Web 2.0

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0

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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 Web 2.0 Clearly, Web 2.0

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The 4 C's of Social Media

WebMarketCentral

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Social Tagging Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

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Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Social Tagging Tags: Web 2.0 Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

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High Points on the Social Media Landscape

WebMarketCentral

7 Media Sharing Sites where you can upload, promote, search and share non-text media such as video, photos and podcasts. 8 Podcasts iTunes 94,360 889,156 -10.3% 6 Podcast Alley 27,962 79,007 +15.1% Social Tagging Tags: Web 2.0 In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0 tags: Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic.

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Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0 Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0, Vascellaro, Sermo, INmobile, AdGabber, New Social Sites Cater to People of a Certain Age, The New York Times, Web 2.0,

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Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.

Do Agencies Get Social Media?

WebMarketCentral

Interpublic Group's Hill, Holliday, which made quite a few headlines a while back when it turned its Web site into a blog, isn't exactly transforming the medium as we know it with its posting prolific-ness. Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Knowledge Worker 2.0 - Power to the people. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slide 1: Knowledge Worker 2.0 Knowledge Management 2.0 Knowledge Worker 2.0 Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Government 2.0:

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

One intriguing concept is to build your own industry-specific Web 2.0 social tagging site, sort of company-sponsored version of Digg. BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand. tags: Web 2.0

Personalizing Web Access " WebTools For Learners

Web Tools for Learners

Using the web for communication, education, and business! Personalizing Web Access. Later in the day I was working with some people who were not that efficient at using the web and wanted to show them what I regard as an essential web tool, del.icio.us , the social bookmarking application. Both of these reminded me of Virginia’s comment, and an often overlooked factor in encouraging people to expand their web efficiency. Social bookmarking Post #4 Web 2.0

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