Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.).

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

KoMarketing Associates

JANUARY 29, 2019

When it comes to the types of content that are most effective in the “early stage,” most B2B marketers (73 percent) cited blog posts/articles, followed by podcasts (57 percent) and ebooks (56 percent). About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Most research round-up posts include brief descriptions of two to four recent research studies, although I have occasionally used a post to discuss one particularly important study in more detail.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Crimson Marketing

OCTOBER 16, 2014

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts' Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Marketing Insider Group

OCTOBER 20, 2020

According to a study, 20-40% of those that attend a webinar are likely to become qualified leads. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

SmartBug Media

MAY 8, 2023

It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Don’t be surprised if you discover that preferences have changed.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. At their core, compelling case studies act as social proof and peer validation for what you offer.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Podcasting. Check out our additional fractional CMO resources, subscribe to our B2B marketing podcast , or take a look at our fractional CMO services. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Digital B2B Marketing

MAY 22, 2012

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. Ebooks, blogs and podcasts all follow and have been used by more than 50%. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers).

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Crimson Marketing

MARCH 24, 2015

Here is the list, in priority order: Case studies. White papers. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Detailed technology guides. Blog posts.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

Marketing Insider Group

DECEMBER 3, 2020

Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers. You can learn more about Dan and his work at his website , listen to his awesome podcast Experience This! ,

Analysis 229

Analysis Budget Programs B2B Work Management 229

Hinge Marketing

FEBRUARY 27, 2020

Technical White Papers — By using primary research to help describe how a technology, product or service addresses a particular buyer challenge, you can reinforce your credibility and expertise on the subject. . Pitch your research as a topic to other podcasts and go on their shows as guests. If you don’t have one, that’s OK.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. During Lori’s Stop the Sales Drop Podcast , she mentioned that virtual selling will not be temporary.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content4Demand

OCTOBER 27, 2020

You can use this data in so many ways, like: Bottom-funnel nurture emails Callouts for middle-funnel and bottom-funnel content Fodder for display ads and social posts Context for podcast ads These are immediate, quick-turn applications, but community input should be used to guide your broader content decision-making, too.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Onalytica B2B

JULY 18, 2018

I became an expert by studying the industry and best practices, and becoming involved in online forums and conferences where I learned about data science from top experts, and following top journals and portals such as KDnuggets and Data Science Central, and being part of communities such as DataDrivenNYC.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

nDash

OCTOBER 26, 2020

Case study. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Case study. Case study. Case study. Case study. My projects have ranged from white papers to scientific reports for medical journals. Case study. Performance management. Press release.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Marketing Institute

DECEMBER 5, 2018

Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Press releases often mention the name of the study or the lead author and academic institution so you can track it down. Publish as a video or podcast. White papers and lead magnets.

Peer-to-peer 103

Peer-to-peer Wikipedia Content Paper 103

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

LEADership

APRIL 1, 2016

Case studies. White papers. Videos and podcasts: Pros include: Great for mobile users. Challenges: A great video or podcast can be expensive to outsource, and higher quality offerings can take a lot of work. For podcasts, release on a regular schedule and hire people with excellent voice skills.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40