SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. This investment proves that they’re qualified leads.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Leadspace

JUNE 20, 2019

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast. The Science of Social Media. Marketing School.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Podcasts have exploded in popularity for good reason. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. We’re going to do a podcast. to discuss the keys to building a successful content strategy. Here’s what we learned: The sweet spot.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Biznology

OCTOBER 2, 2020

Steve joined the EE Voice podcast to talk about all they’ve learned – from the two things you must do to step up your internal leadership communication to the office culture shifts we’re witnessing that he predicts are irreversible. Employee Communication Master Class Writing Master Class.

Class 118

Class Webinar Metrics Studies Practices 118

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. The 2019 Thought Leadership Impact Study found that 55% of buyers bought more than one product due to thought leadership. Podcasts are another vehicle for getting heard.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case studies should contain details on the situation or problem, solution, and results to create a story readers are invested in.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Televerde

AUGUST 21, 2020

According to Gartner’s recent CMO study, only 52 percent of CMOs believe their marketing teams are adaptable and resourceful enough to make the shift. Managing Partner at CiSquared and Co-Host of the Across The Pond Marketing Podcast. Watch on Demand. Samuel Monnie. Deanna Ransom.

Webinar Metrics 52

Webinar Metrics Advertising Agencies Marketing Management Paid Search Agency 52

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Heinz Marketing

MARCH 12, 2019

We’re now four weeks into the Road to Webinar Success! After having covered Panel Webinars , Webinar Operations , and Internal Alignment , it’s time we shift our focus to using webinars to build an ABM program. Why should you use webinars to build your ABM program?

Webinar Metrics 56

Webinar Metrics Account Based Marketing ABM Ad Building 56

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. Virtual events and webinars (52%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Martech

APRIL 3, 2023

She is author of the best-selling books “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. followers) A. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Podcasts, radio, and other audio. This is not a new concept.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Scoop.it

FEBRUARY 22, 2024

You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Webinars can nudge prospects into decision mode, too. Podcasts and YouTube are still the most powerful channels for teaching and trust-building.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Demand for podcasts has also increased. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. That’s the high-level conclusion from a recent study by Deloitte. Everything will have a virtual component in the future.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts'

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. For larger thought leadership programs, working with a third party to conduct a brand lift study is another way to measure brand awareness or affinity on a larger scale. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. Say you are going to run a webinar. Description of industries served (78%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Crimson Marketing

OCTOBER 16, 2014

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts' Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Hinge Marketing

FEBRUARY 27, 2020

Live webinar presentations — Webinars and primary research go together like peanut butter and jelly… or pineapple and pizza (yum). If you conducted the research, host a webinar to distribute the results with your audience. On-demand webinars — Webinar binge and chill? Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. This Kofax case study demonstrates the potential of lead generation and demand generation when executed effectively.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Crafting Case Studies. Why are case studies effective? To show that, the business provides case studies with proven outcomes. This counts as a case study!

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Summary: Host Reid Hoffman (yes, that Reid Hoffman ) studies the story of Charity:Water’s founder and CEO, Scott Harrison. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63