The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots?

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. Paid, owned, and earned media are three parts of a digital marketing strategy. Each type of media has its place in the lead generation process. The strategy behind paid ads is to drive users to your owned media. Quick Takeaways.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Take a look at Digit, an app designed to help users save money. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. WARC ) A good ABM strategy can increase marketing revenue by 208%. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Data is key to adapting and adjusting your content marketing strategy for success.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Oktopost

FEBRUARY 24, 2021

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. More About Michelle Huff. More About Michelle Huff.

Optimization 125

Optimization Transparency Marketing Management CMO 125

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. As you become a relatable brand , it becomes easier for you to generate awareness as people pay heed to what you have to say. Social Media Posts Social media has over 4.74 Source: DataReportal 2.

Curation 80

Curation Brand Identity Branding Content 80

seo.co

APRIL 26, 2023

Law firms are waking up to the idea that it’s better to invest in a few quality pieces of content each quarter than dozens of shallow pieces that generate minimal results. Content marketing isn’t just about plugging keywords into your website to generate better search rankings.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Spotify for podcasters is no different. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. per user, per hour by 2025. Understanding Meta advertising trends is essential for marketers. billion to 2.06

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Stevens & Tate

MARCH 4, 2024

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. There is no doubt that other forms of marketing, including all the effective types of inbound and outbound marketing , should still be included in your overall strategy.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now. Looking for More About Transformation?

CMO 118

CMO Transparency Storytelling Startups 118

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Let’s use podcasting as an example. If you’re in content, you’re developing content strategies, figuring out subject lines, creating headlines, whatever it is. Do you use Grammerly?

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClearVoice

JUNE 24, 2021

Content marketing continues to power digital brand strategies, but what worked yesterday may not be what works best today. Here are the current data points that help you make the most of your content marketing strategy. How well do content marketing strategies perform today? Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Outgrow

DECEMBER 3, 2021

It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. Email Marketing is a digital marketing strategy where you can reach out to your prospects and customers via email. Inactive User Email Template.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Heinz Marketing

NOVEMBER 9, 2019

An Uncomfortable, but Highly Effective Sales Strategy. The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. 5 Ways to Collect User-Generated Content (And Why You Should). 5 Ways to Collect User-Generated Content (And Why You Should).

Buy 72

Buy B2B Lead Gen Business 72

illumin

OCTOBER 13, 2023

It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. In recent years, digital audio advertising has gained significant popularity due to the increasing number of internet users and the emergence of new audio platforms and formats. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! At the heart of supportive hybrid work strategies is AI.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Off-page SEO strategy. You guessed it – off-page SEO strategies.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98