Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Help us get the word out! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. Truth is too big a word. So storytelling is the way in which the mind works.” The Story Master Speaks. It’s not static.

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Storytelling Business Consulting Positioning 85

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. The key is this: Good content is not about storytelling; it’s about telling a truly connective story well. Spoiler: The camel was a jerk, and that hump was a magic curse.).

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Storytelling Webinar Metrics Rules Social Media 129

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Quick Takeaways. Source: HubSpot. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

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Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MAY 3, 2021

Some more complex words are necessary at times, but if you’re using words that don’t sound like your audience, you need to simplify. Content marketing is really storytelling in a more strategic way. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Make Your Audience the Star.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

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Storytelling SIC Template Case Studies 100

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. Whether it be our friend who has one too many great tales or a podcast we find so fascinating, it’s a talent we become enraptured in. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen.

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Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone.

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Storytelling Top of Funnel Disintermediation Product 52

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

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Top of Funnel Paid Search Agency Brand Identity Branding 154

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

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Convince & Convert

JANUARY 20, 2016

But how does this intersect with impactful storytelling? ” By applying this to business practices, Margie has created a curriculum to harness the cerebral, evolutionary power of storytelling and apply this to learning, teaching, and business. .” Why pictures are truly worth a thousand words. In This Episode.

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Storytelling Business Organic Leads Order 74

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Use Storytelling in Your Marketing.

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Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Help us get the word out!

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Buyer Intent CMO Intent B2B Thought Leadership 62

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

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Business Advertising Mediums Broadcasting Planning 100

Contently

FEBRUARY 2, 2021

I’m meticulously choosing words to paint a picture and bring the product to life.” The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Just about all companies are looking for marketers who excel at writing and storytelling. web, email, blog, video).

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Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? In other words, the protagonist needs to be like them. Where does it fit?

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Storytelling Marketing Strategy Marketing & Strategy Brand Identity 63

Top Rank Marketing

JULY 26, 2023

From podcasting to performing music, pun-slinging to pyro, we each have one foot in B2B marketing and the other foot on the stage. Change a word here, a gesture there, and see what makes the audience take a seat. As our show grew, we started purposefully storytelling through our choreography. Welcome to hawking!

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B2B Marketing B2B Storytelling Demand Generation 61

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

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ClearVoice

JUNE 24, 2021

It’s a medium that lends itself particularly well to storytelling formats that both capture the attention of prospects and evoke an emotional response in your customers. Foundational blog content , which tends to be higher in word count and both broader and deeper in approach, helps improve your content marketing program overall.

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Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MARCH 18, 2021

Understanding how to read emotions can improve your writing and storytelling. Their words corresponded with thousands of emotion concepts and each concept can be used to serve at least one goal, or often many different goals. How writers can learn to read emotions better and express them through storytelling.

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Storytelling Open Rate Click Rate Social Marketing 105

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! But there’s so much more that goes into communication than just the words we use.

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B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. But recently, they ventured into a new format: podcasting. In fact, SalesForce is among the first.

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Creativity B2B Marketing Examples Work Management 130

ClearVoice

DECEMBER 27, 2021

podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Mtn Dew : “ ?The

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Zoominfo

MARCH 14, 2018

3. Jay Baer is the host of the award-winning Social Pros podcast. Social Pros is one of the most popular marketing podcasts in the world and was recently named the best podcast at the Content Marketing Awards. 4. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth.

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ClearVoice

JANUARY 29, 2024

The words start to flow. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. And suddenly, a random conversation between two strangers sparks an idea — a lightbulb moment, so to speak. The numbers start making sense.

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Paid Search Agency Companies Content Marketing & Strategy 52

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Roughly 40 words for a :15 second ad. About 85 words for a :30 second ad. What is Digital Audio? . 6 Creative Tips to Optimize your Digital Audio Advertising.

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Advertising Agencies Creativity Advertisements Advertising 105

Optinmonster

APRIL 12, 2024

You have probably heard the saying, “A picture is worth a thousand words.” People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. In other words, you will never see a case study, if properly developed, that’s vague or general.

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Case Studies Case Study Studies Marketing Management 105

Contently

JULY 26, 2022

Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product. Share customer stories.

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Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Zoominfo

JUNE 27, 2019

Whether you’re working on an 800-word blog post or a 25-page eBook, it’s critical that you always understand where the piece falls within your larger strategy. Jay is an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. Always understand what role your content plays in the big picture.

Creativity 185

Creativity Content Marketing Planning Content 185

Contently

AUGUST 2, 2022

To exude it, swap out negative words and phrases for a more joyful tone. Storytelling gives a company a way to create a unique world and set the customer squarely in it. And a master of storytelling and creating a unique world we all want to be part of was Steve Jobs. ” —Ted Lasso. a purchase is made.

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Content Storytelling Positioning Small Business Marketing 112

GrowPowerful

JANUARY 30, 2023

But we’re now getting to the point where some ugly words are emerging. There is the ugly I word (inflation). There is the ugly R word (recession). There is also the ugly L word (layoffs) taking place. You need to look at the three legs of the stool: planning, storytelling, and executing. It's called 2023.

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Top of Funnel Planning Thought Leadership Digital Marketing Funnels 52

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

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Paid Content Paid Search Agency Social Media Social Marketing 93

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Additionally, the brand collaborated with affiliates to create content on social media and other marketing channels , which helped them grow by word of mouth. The takeaways?

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Social Media Social Marketing Examples Planning 126

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Complicated words and complex phrases can confuse your reader. Interesting copy, compelling photography, engaging videos , and informative podcasts are the types of content you can provide. Your job as a storyteller is to intrigue the reader. But get it in their own words. Serve readers first and yourself second.

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Storytelling Thought Leadership Television marketing Internet Marketing 133