The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Today, it’s crucial to the enterprise’s overall growth strategy.

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Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketing Insider Group

DECEMBER 29, 2020

Brand strategy, customer loyalty, and innovative technology are paramount. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. consumers listened to podcasts in 2020, up from 44% in 2018.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. Catch all episodes here.

Video Marketing 126

Video Marketing B2B Marketing & Strategy Transparency 126

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Address their needs by creating legal-focused podcasts.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

MARCH 30, 2021

Today, we’re covering several key strategies these four brands have been using for years. Each of these companies is a trailblazer and a storyteller. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. What is a Product Marketing Strategy?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Marketing Attribution 102

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 102

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. Use more storytelling.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. ” The Biggest Challenges in B2B Content Marketing. 10% of B2B Marketers Are Idiots. It’s well worth a read.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. The key is this: Good content is not about storytelling; it’s about telling a truly connective story well. Spoiler: The camel was a jerk, and that hump was a magic curse.).

Storytelling 129

Storytelling Webinar Metrics Rules Social Media 129

Sprout Social

OCTOBER 11, 2019

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 79

Storytelling Peer-to-peer Ad Frequency Ad Exchange 79

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We have a full slate of products including podcasts, live media, and custom content.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Oktopost

NOVEMBER 25, 2020

Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Marketing & Strategy 126

Marketing & Strategy Storytelling Transparency Advertising Agencies 126

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Storytelling 62

Storytelling Youtube Social Media Training 62

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Dr. Death (#1).

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Planning Work Management Zoominfo Storytelling 164

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Measurable goals to realize a fruitful marketing strategy. Defining and Developing the Perfect Content Strategy for Your Brand. And so it’s rooted in storytelling.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. Whether it be our friend who has one too many great tales or a podcast we find so fascinating, it’s a talent we become enraptured in. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Brand storytelling.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Marketing Insider Group

MAY 1, 2023

You can’t build an effective content strategy without these facts and data. Every article, podcast episode, or web page should connect back to and reflect it. But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Biznology

DECEMBER 30, 2021

The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021. Tamara Rodman on how to use storytelling to increase vaccinations by building trust with employees.

Best Practices 104

Best Practices Consulting Storytelling Impressions 104

Marketing Insider Group

MAY 3, 2021

The lack of measurement and strategy to understand performance would have me believe that what they’re putting out there sucks. Content marketing is really storytelling in a more strategic way. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Image: CMI. Image: Shopify.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Oktopost

DECEMBER 23, 2020

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now. Like What You Heard?

CMO 118

CMO Transparency Storytelling Startups 118

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223