Brand storytelling lessons from the Serial podcast


Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

9 Ways to Spice Up Your Podcast Strategy


When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.


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Storytelling Lessons From Top Podcasts


Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. The Q&A format is a tried-and-true model for podcasts.

Emotion and Empathy: The Storytelling Keys to Content Marketing


People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Podcasting is great.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give.

Why You Need Long-form Storytelling to Become a Thought Leader


This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. The winding and weaving plotlines of podcast Serial reeled in legions of fans episode after episode, and its success has inspired countless others to pick up a microphone and share new stories. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities.

Should Your Business Start a Branded Podcast?

Altitude Branding

You’ve probably listened to some of the popular business-sponsored podcasts out there. But is creating a podcast worth the time and effort? Edison Research released The Infinite Dial report, indicating around 78% of Americans are familiar with podcasting. Invest in Your Podcast.

The Best Business Podcasts to Listen to in 2022


That’s one reason why business podcasts are among the most rapidly growing genres in all of podcasting. Most of the top business podcasts run between 15 minutes and 2 hours. How popular are the top business podcasts? Best Business News Podcast: Marketplace Podcast.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). And if you’ve never tried the podcast format before, here are some great listens to get you started. Looking for a podcast specifically for engineers? The Accounting Best Practices Podcast.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

Video for B2B Marketing [Podcast]


Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. I emphasize “story” because a good story always creates a more emotional connection between company and viewer, and unlike a DIY interview, working with a video creator/producer brings professional storytelling and scripting to the table.

Podcast 004: Carl Richards – Creator of The Behavior Gap

FMG Suite

Certified Financial Planner and creator of The Behavior Gap , Carl Richards, has discovered that the most powerful tactic to help a client that’s thinking irrationally isn’t to explain the details and numbers behind their scenario but to understand the emotional reasons for their perspective, and break down their goals and issues through storytelling. The post Podcast 004: Carl Richards – Creator of The Behavior Gap appeared first on FMG Suite.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV


Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store. The same thing is happening now with podcasts and audio storytelling.

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies


More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. From long-form pieces posted on , to serial podcasts (like Serial ) to documentaries made by Vice , people want stories that they can read, listen to, and watch. Long-form storytelling isn’t new, and it’s also not new to marketing.

Podcast Advertising: A New Multimillion Dollar Frontier


#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts


Join us over on the Content Pros Podcast to gain insights from these and other experts on strategies for successful conversion, reasons to prioritize content distribution, how to ask customers the right questions, and structuring your staff for the best results. This monthly round-up of the weekly Content Pros podcast shares some takeaways from recent episodes. Have you been wondering who to follow in content marketing?

[Storytellers Interview | Kiplinger] “Revenue is always king”


As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. Kiplinger has quite a few revenue streams – from print subscriptions, display advertising, sponsored content, and even a recently launched podcast. Publishers The Storytellers

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Today, brands have the power to reach their audience in “unreachable moments,”  — or  all of the places where traditional media cannot, like while they’re making dinner, going for a run or commuting to work  — and podcasts give them that power.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A great podcast requires performance talent.

Carlos Abler is Changing Culture with Content on the Content Pros Podcast


Through workshops, visual storytelling and information design, he helps everyone from marketing to sales to customer care anchor themselves around strategically managing the customer experience. Stream this podcast on iTunes | Download the podcast audio. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.

How To Build A Better Brand With Storytelling


Storytelling has been around forever. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? The % of monthly #podcast listeners has increased from 21% to 24% of the population YOY, via @EdisonResearch. Podcasts are the No.

5 Content Campaigns That Changed the Way I Saw Marketing


I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Storytelling advertising Cannes Podcasts sales series video

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

How Major B2B SaaS Companies Are Winning With Podcasts?

Unbound B2B

Many SaaS marketing teams are already exploring new marketing methods and lately, B2B SaaS podcasts are turning out to be the new favourite way for many marketers to promote SaaS products. Podcasting isn’t a new market strategy. In fact, the podcast market size in 2020 was $11.46

6 Top Marketing Podcasts for B2B Marketers In 2020


Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?


#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

Season 1, Ep. 22: Telling your Story as Connective Tissue in Life and your Organization feat. Peggy Northrop


Peggy brings storytelling into the corporate culture and shows us how to use this technique to get closer to an authentic connection! Consultants Collective Corner Latest Podcasts Consultants Collective Creating Connections Internal Communications Internal Leadership podcast Settle Smarter

Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it

The Customer

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. When you look at the podcast landscape it’s really confusing when you dive into it, because where do you start?

I listened to 100+ hours of podcasts about content marketing so you don’t have to

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015.

Hopping on the Podcast Caravan With One Foot Still Dangling Off


#GrowthGoals: One content creator’s forage into the podcasting space. Not long after I decided I wanted to make a podcast, I tried to learn about the industry. Yet, I was cautious to not overwhelm myself, nor drown myself in the business of podcast making , before creating one.

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year


The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling?

Claiming Your Spotlight in the Podcasting Space While Celebrities Crowd In


#GrowthGoals: One content creator’s forage into the podcasting space. This is clearly happening in podcasting. Take a recent Variety article featuring comedian Conan O’Brien’s successful foray into podcasting with his weekly show called ‘ Conan O’Brien Needs a Friend.’

Cable 56

Why It’s Important to Define Your Audience When Making a Podcast


#GrowthGoals: One content creator’s forage into the podcasting space. As I was thinking about who I was making my podcast for, I began pulling out my hair. Yet, on the other hand, my mind also went: Who wants to make a podcast for only a small group of people?

Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020.

2 Simple Frameworks That Will Make You a Better Storyteller


As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early. But even if you’re not a professional storyteller, there are a couple of storytelling frameworks that can help you bridge the gap.

Fantastic Video Podcasts and How to Record Them


It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 3 Questions to Ask Before Starting a Video Podcast 1.1