Brand storytelling lessons from the Serial podcast
DECEMBER 15, 2014
Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.