Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. No problem, just watch the Podcast!

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Mark Schaefer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. He has founded and successfully sold 3 startups before BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Anyword

APRIL 4, 2019

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MARCH 6, 2019

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. for access to our most recent white paper, Audience Development: From Cost Center to Profit Driver. Beware of Holidays.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

accelerate agency

APRIL 12, 2023

For example, if you had a Facebook marketing SaaS tool, suitable topics for your content could include: Best Facebook marketing tactics Facebook marketing for SaaS companies How to use Facebook marketing for your startup Using influencers in your Facebook marketing plan The list of suitable topics you can choose is extensive.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Marketing Edge podcast.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Yes, you should be following and curating the major players in your niche (for instance, TechCrunch if you curate tech and startup news, or Apartment Therapy if you’re into home décor). Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials.

Curation 48

Curation Webinar Metrics Content Opinions 48

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. If you’re listening on the podcast, thank you for subscribing. You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Marketing Insider Group

JANUARY 19, 2021

For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. White papers. Make sure you choose the best metrics for your industry and business. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. Pillar pages.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

nDash

AUGUST 20, 2020

White papers. White Papers. White papers are in-depth reports on specific topics. Since more research and expertise are invested in the creation of white papers, they’re of higher perceived value and often used as a lead magnet to capture the contact information of potential customers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? On the other hand, it makes more sense to use Seth Godin or Gary Vaynerchuk as influencers for your enterprise-focused software startup.

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Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Heinz Marketing

SEPTEMBER 20, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are watching this on demand on LinkedIn, or maybe even listening to the audio version on the podcast, thanks so much for checking us out. Matt : I look forward to the podcast.

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Budget Programs Intent B2B Sales Amazon 90

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 4) Webinar.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

BenchmarkONE

AUGUST 5, 2021

The in-depth white paper is also still effective. While it’s time-consuming and requires real expertise, it’s a solid way to show your authority, especially if you need to strengthen the perception of a startup. . Similarly, if you hosted an online event , you could use the audio to create a podcast for broader distribution. .

Top of Funnel 95

Top of Funnel Webinar Metrics Marketing & Strategy Content 95

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. So, try exploring different content formats like videos, podcasts, webinars, live streaming events, etc.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Heinz Marketing

APRIL 15, 2019

I actually was reading a quote recently that was saying especially for startups, people always overestimate how hard it is to build the product and underestimate actually how much effort it is to acquire customers. For everyone who’s subscribing to us on the podcast feed, thanks so much for joining us.

Top of Funnel 64

Top of Funnel Work Management Marketing Management Paid Search Agency 64

B2B Digital Marketer

OCTOBER 13, 2020

In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. Are relationships and trust important to B2B Digital Marketing? You know, where would I invest if I had, you know, no constraints. and everything’s there.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Podcast Timestamps/Outline. I do it because I have to, I would prefer to podcast. What makes me different is we’re going to treat this whole process like a tech startup.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

PureB2B

JULY 26, 2021

Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. On the other hand, your material might take many various formats, including case studies, white papers, eBooks, cheat sheets, videos, podcasts, and infographics.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing 261

APRIL 4, 2018

They can all be condensed into shorter posts, podcasts, videos, and more. Think of the blog post as a teaser to the white paper and make sure there’s a clear call to action on where they can learn more, whether it’s a white paper, webinar, video, etc.” Read their newsletters, listen to their podcasts.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Valasys

JANUARY 2, 2023

This content can come in many forms, such as blog posts, podcasts, etc. This can also challenge startups and small businesses with limited resources. This could be a white paper, an e-book, or anything else that would interest them. So how does inbound marketing work? That’s where inbound marketing comes in.

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40

seo.co

FEBRUARY 11, 2021

And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Lead magnets include things like ebooks, PDF downloads, white papers, etc. The only question is, do you know how to create quality content that moves the needle for your brand?

Top of Funnel 98

Top of Funnel Content High Quality Lead Paid Search Agency 98

Anyword

JULY 3, 2019

The New York Times, for example, launched a weeklong series about European politics on its flagship podcast The Daily. for access to a white paper on this topic, Audience Development: From Cost Center to Profit Driver. Similarly, Vogue has expanded its B2B offerings this month by launching a recruiting site.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Huptech Web

SEPTEMBER 8, 2023

Instead, they’re a small startup selling directly to your customers. Inbound marketing examples typically involve creating and sharing content such as; Blog posts Videos Social media posts Email newsletters Infographics White Papers and ebooks Podcasts Webinars Case studies Quizzes and surveys and many more.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Single Grain

FEBRUARY 23, 2022

Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries. Venture capitalists are eyeing crypto startups for investments because of the tremendous growth potential in the blockchain space. billion by 2030.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

DivvyHQ

SEPTEMBER 27, 2018

I’m thinking we should revive the white paper, only better.”. Webinars, podcasts, email, ebooks, blog posts, interactive, video… The list of tactics at your disposal is long and getting longer. I don’t see what it could it hurt. What about this whole Twitch thing? Should we be experimenting with that?”.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Datafusion Solutions

JUNE 27, 2020

For instance, “ProductHunt” and “HackerNews” are well-known communities for startup, founders, and investors. There are other options apart from guest posting which include: Webinars Audio content (podcasts) Videos Infographics Long-form guides Articles Content round-ups.

Organic Leads 52

Organic Leads Sales Qualified Leads Lead Scoring Lead Ranking 52

PathFactory

JULY 3, 2019

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. Jeremy Roberts: I completely agree and Sameer and I both have been in both the startup and the corporate world and yes, we’ve seen all forms of that. Know your data.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 at 9:39 am A comment and a question.

Startups 40

Startups B2B Marketing B2B Planning 40

Single Grain

AUGUST 6, 2019

You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The first step is, of course, getting traffic to your site. Get A Free Consultation.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Further adding to those challenges are the ever-evolving changes in buying trends, especially if you’re running a startup.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Altitude Marketing

SEPTEMBER 25, 2018

Audio and podcasts. And yes, long-form articles, blogs, social media posts, case studies, white papers, primary research reports, and other types of customized content are valuable. Of course, a startup that makes policy admin software for inland marine carriers doesn’t need to rank for “insurance.”

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363