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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

Top Rank Marketing

.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. Social Media Today Which Media Activities Are On the Rise, And Which Are Waning? 21% of U.S.

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2023 SaaS Buying Trend Forecast: Here’s What Industry Experts Are Predicting

LeanData

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Plus, with increased access to information, evaluation and comparison, buyers complete the majority of the buying process before engaging with the vendor.

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Choosing the Right Collaboration Tools

Biznology

One startup vendor, FrontApp.com, is trying to make email more collaborative: we’ll see how that pans out. The entire team wrote their skits before they cast them, as Eric Idle told Marc Maron on his podcast. This means everyone should have a role in idea creation – something proven by how the comedy group Monty Python worked.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Frustration about choosing the right AI vendor and getting proper training and support. Hesitation about committing a large portion of their budget to AI startup costs. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits.

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Grants and Resources for Minority Business Owners

ClearVoice

Paying outstanding debt to vendors. For example, for minority podcasters, many are overlooked for larger awards. To combat this concern, the Black Podcasting Awards (BPA) created a platform to celebrate great podcast content from minority podcasters. Eligible expenses include: Paying rent and utilities.

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The Insider’s Scoop on CES 2024: Walking and Talking with Marketers

The Customer

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. We explored the Eureka Park section, which David describes accurately, if playfully, as the, “cutting edge, breakthrough, anything goes, bare-knuckle startup playground.”

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. For any tech vendor, being able to show value quickly can translate to more sales. He views ZoomInfo on the opposite end of the spectrum: “Our average sale cycles are sub-30 days.

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