The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

How B2B Marketing is Changing in 2018

how B2B marketers are accomplishing their content strategy: How is the balance of inbound vs. outbound marketing tactics shifting? management, the content strategy focus is on. strategy 11 Email marketing / blasts 5 Thought leadership / thought leadership. 1How B2B Marketing.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. We really operate kind of like a startup.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

Hubspot

Because of this growth strategy, they built a list of 100,000 signups before even launching. A strategy for engaging influencers and press to build excitement and interest before launch. Podcast Management Leadership Daily

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. Given Nathan’s insights into the startup ecosystem, we also thought this would be a good opportunity to ask him a couple of questions as well. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. Given Nathan’s insights into the startup ecosystem, we also thought this would be a good opportunity to ask him a couple of questions as well. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think.

How to Maximize Your Inbound Strategy

Act-On

That’s why an inbound strategy is so appealing. For this post, let’s focus on what you need to know to maximize your inbound marketing strategy. Inbound marketing is defined as a marketing strategy that focuses on a brand getting found by customers.

B2B Startups Beating the Incumbent with Great Content Marketing

Outbrain

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. Startup. This podcast quizzes you on your news knowledge.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. This can be done through guest posting on the sites of industry leaders, having an influencer on your podcast or other creative ways.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

The Future of Media: Inside the Growth Strategies for HBR & VentureBeat [Podcast]

Hubspot

While many traditional publications and media startups are being acquired , laying off employees, or even going out of business, some publications are weathering the storm just fine. Podcast Media DailyThe media landscape has changed dramatically over the last few years.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. We’ve pulled together our list of the best resources to support your B2B tech product strategy. podcasts, webinars, publications, and industry research materials. Strategy

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]

Hubspot

The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. Branding Podcast Management Daily PromoEverlane isn't like many other contemporary fashion brands.

Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Modern B2B Marketing

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. To wrap this post up, there’s nothing wrong with monetizing your podcast.

Rules 132

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

Creating a Marketing Plan for 2019: What to Focus On

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Marketing Strategy. A timeline of when tasks within your strategy will be completed. The Effectiveness of Your Pricing Strategy.

Plan 62

20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

Hubspot

How many times a week do you hear the phrase, "Oh, you have to check out that blog post/podcast/book/TED Talk. 3) Podcast: Wait Wait. That's where the podcast Wait Wait. 7) Podcast: Freakanomics. 11) Podcast: Startup. 15) Podcast: Mystery Show.

Launching an Account-Based Sales Strategy with Outreach Galaxy

Outreach

Two years ago I made the jump from an old-school insurance company to this young, hot Seattle startup called Outreach. In reality, it’s not new (listen to Trish Bertuzzi from The Bridge Group riff on this in her podcast with Real Sales Talk ). Three Pillars of an Effective ABS Strategy.

How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast. LARRY : We’re talking about strategy here.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR. He has founded and successfully sold 3 startups before BuzzGain. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company's Application Management solutions.

PR 100

4 Content Marketing Strategies That Add Clarity and Alleviate Anxiety

DivvyHQ

What does this have to do with content marketing strategies? Before I dive into simplified content marketing strategies, allow me to clarify a few things. No matter which route you ultimately take, the same tenets of content marketing strategy apply. The “Own a Channel” Strategy.