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Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? They’re the unicorns of marketing.

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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. podcast).

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. Podcasts are growing in popularity.

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Drivers of content marketing.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

For the longest time, the story of e-commerce has been one of online versus offline, physical versus digital, brick-and-mortar businesses against the rising tide of online businesses. Benefits of Event Marketing for E-commerce. 2) Encourage Word-of-Mouth Marketing.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89

A Handy Content Marketing Glossary of Terms

Single Grain

Did you assume the person who said “What kind of content do we need for the TOFU?” Wondered if CTA and CTR were out-of-state television networks? We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcast.