Oktopost

APRIL 28, 2021

Listen to the Podcast: Episode Summary. He dives into why being intentional matters and how social selling fits into his strategy. He has a knack for storytelling as he shares his tips for holding people accountable as a leader and so much more! Sales people. There are a variety of different backgrounds and styles.

Marketing Analytics Tools 94

Marketing Analytics Tools Storytelling Startups B2B Sales 94

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Onalytica B2B

DECEMBER 11, 2017

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 86

Work Management Storytelling Marketing Management Examples 86

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. Brands building accessibility into their CX strategy will enjoy greater customer satisfaction, expanded reach, and increased loyalty.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” There are also podcast episodes, video tutorials, and reports. What to read: YouTube rolls out host-read video ads for podcasts. Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

JUNE 27, 2019

This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity. Whether you’re working on an 800-word blog post or a 25-page eBook, it’s critical that you always understand where the piece falls within your larger strategy. Keep reading. Focus on the process, not the end goal.

Creativity 185

Creativity Content Marketing Planning Content 185

SmartBug Media

DECEMBER 27, 2021

All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. SaaS Creation: A Focus on People, Transparency, and Storytelling. It’s nice to have experience of looking at and consuming other people’s marketing and automation tactics and strategy. Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Stephanie Buscemi (Salesforce). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Goodish Agency

MARCH 15, 2022

Chris talks about the most challenging thing being on the emotional rollercoaster and controlling emotions as a startup. He details his strategy on how to get the most engagement on your posts. Chirs also explains the usage of live and pre-recorded demos and why he thinks storytelling is essential. The art of communication.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

DiscoverOrg

APRIL 11, 2019

Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. The Sales Development Playbook identifies six parts to the role of sales development: strategy, specialization, recruiting, retention, execution, and leadership. But your approach – your language and storytelling in particular – can make you stand out.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. So if anything does happen after this—and obviously one of the reasons I chose to help with the podcast here–is because it also starts with the letter S.” adamcb Tweet This. Passing the Social Pros Baton.

PR 137

PR Paid Search Agency Advertising Agencies Skype 137

Metadata

JANUARY 12, 2022

Over the next year, we’ll be working with DG across many different fronts, including: Storytelling. With dozens of different publications, podcasts, communities and media – DGMG is one of the no nonsense clearest marketing communities out there, and we are excited to work with Dave and his community to propagate our voice.

Communities 52

Communities Advertising Agencies Storytelling CMO 52

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Atomic Reach

JANUARY 3, 2019

While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company. Since the company’s founding in 2014, Moti has driven the company’s vision, business objectives, and guides its mission, values and strategy.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. Jay was head of sales and marketing for an Internet company, back when domain names were still free.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Anyword

APRIL 4, 2019

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams. But my curiosity was immediately sparked.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Content Standard

SEPTEMBER 6, 2017

Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old. Lowe’s.

Content Marketing 84

Content Marketing Top of Funnel Brand Identity Branding 84

Anyword

FEBRUARY 6, 2019

In January, we saw publishers double down on subscription and membership strategies. Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. While the videos were short and simple, the creative strategy of investing in TikTok content as a B2B brand paid off in a major way.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies.

Startups 52

Startups Validation B2B Sales Optimization 52

OutboundView

FEBRUARY 28, 2019

The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive. Every great inbound marketing strategy starts with a perfect understanding of your target audience – your ideal client profile. It does not require tons of money for Google AdWords and PPC. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Oktopost

APRIL 15, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. Thanks to the nature of startups, she quickly became an expert in native and social paid advertising.

Marketing & Strategy 96

Marketing & Strategy Lead Ranking Lead Scoring Social Media 96

Content Standard

JULY 5, 2018

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. It does this through its digital magazine , print publication, and podcast.

Storytelling 68

Storytelling Brand Identity Branding Lead Ranking 68

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * More SaaS Articles : * Is Netflix a SaaS? 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Optinmonster

MARCH 13, 2024

For more ideas like these, read our guide about proven growth hacking strategies. The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. This short video ad from Barbie uses storytelling to enforce that the viewer ‘Can Be Anything.’

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Heinz Marketing

JANUARY 18, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you found us on the podcast, thanks so much for subscribing, for listening. First and foremost, there are multiple Ben Shapiro’s in the world and I am not the political podcaster. Ben: Yeah.

Top of Funnel 117

Top of Funnel Work Management Marketing Budget Startups 117