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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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Stop Storytelling to Make More Sales

B2B Digital Marketer

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. As a branding mentor, she has taught the core principles of branding to startups at more than a dozen accelerator programs and universities worldwide.

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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Passionate about the mix of travel and tech and how the combination of the two transforms experiences, Lauren has 10+ years of experience in launching high-growth startups to global audiences. Want to hear more from renowned B2B marketing leaders?

PR 117
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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response.

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Truths Every Marketer Should Hear About Transformation

Oktopost

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. Listen to the Podcast Now. Like What You Heard?

CMO 118
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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06

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Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?