7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

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Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”. What they've learned about business since pitching legendary VC Chris Sacca in the first episode of StartUp [ 12:45 ].

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? This is the very origin of storytelling.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

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12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Once Upon a Time: How to Boost Your Selling Through Storytelling

HG Data

I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever considered the powerful role storytelling plays in selling? Just as personal storytelling builds greater intimacy, allowing us to pass along memorable life lessons and maintain open lines of communication within our personal lives, selling through storytelling can do the same in our professional lives. Selling Through Storytelling.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 5) GE Launches a Science-Fiction Podcast.

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. So it’s not that surprising that storytelling has become a fundamental part of any solid user experience strategy.

Interview with Rachel Miller

Onalytica B2B

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies.

30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Storytelling is powerful. 29) Source Ideas from Podcasts.

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. Solution: Podcasting. Publishers are going through an identity crisis.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Welcome to Delivering, a podcast about the email industry. So welcome to the podcast, Dan. [00:00:34.320] The New Yorker is just on a slightly different level when it comes to the storytelling, the reporting, everything. We have a great podcast network.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S Distribution is now the key for effective storytelling.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. But your approach – your language and storytelling in particular – can make you stand out. Spring break means vacation – and vacation means plenty of down time to catch up on reading!

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. Her list of accomplishments includes public speaking, podcasting, and authoring over 40 books on her industry expertise. (No She also co-hosts the weekly podcast, Inside PR. She helps startups and small businesses develop sound and practical marketing strategies.

The Keywee Facebook CPC Tracker: November 2019 Update

Keywee

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014. Distribution is now the key for effective storytelling.

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The Keywee Facebook CPC Tracker: October Update

Keywee

In October, the company took new steps to increase their readership two-fold by applying a new subscriber-only business model to its previously-free podcasts. Distribution is now the key for effective storytelling.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. UPDATED!

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13 influential marketing technology leaders

ClickZ

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. Excel in storytelling. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem.

Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

Content Pros: Proof That Your Content Needs Fewer Facts and More Story

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Well, one little caveat to that is that I think everybody is a chief storyteller in their own little world.

50 Content Marketing Influencers You Need To Follow

Atomic Reach

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. Carla Johnson - Keynote Speaker, Storyteller, and Author.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. Distribution is now the key for effective storytelling.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Top 20 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

What Are Content Managers, and How Do You Become One?

Hubspot

For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams. When I was in college, I had a mentor during my summer internship.

How Netflix is helping brands harness the power of interactive content

ClickZ

A new paradigm for interactive storytelling. Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

A Guide to Content Marketing Creativity

Zoominfo

Jay is an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. He was a digital media strategist at Google and head of content for multiple startups, including HubSpot. Creativity is a tricky concept.

The Keywee Facebook CPC Tracker: February Update

Keywee

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. Distribution is now the key for effective storytelling.

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The Keywee Facebook CPC Tracker: January 2019 Update

Keywee

Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Distribution is now the key for effective storytelling.

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