7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

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Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own. Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”.

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A great podcast requires performance talent.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. This is not a new role; Nike employed a chief storytelling officer in the 1990s. ” And therein is the power of storytelling in business.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. For marketers and advertisers, podcasts are a great method for staying abreast of all the important news and updates taking place within the digital marketing space. ProBlogger Podcast. The Jeff Large Podcast.

Once Upon a Time: How to Boost Your Selling Through Storytelling

HG Data

I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever considered the powerful role storytelling plays in selling? Just as personal storytelling builds greater intimacy, allowing us to pass along memorable life lessons and maintain open lines of communication within our personal lives, selling through storytelling can do the same in our professional lives. Selling Through Storytelling.

Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. One huge advantage the report found for the “disrupters” was the use of social media to bring digital storytelling to the audience, rather than expecting them to come to it. Enter: a new approach to storytelling, learned from social.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. I first met Kent about six years ago, after I got laid off from an electric vehicle startup. We met in the same office as we would six years later for our podcast interview, and he basically gave me the roadmap for my professional career for the next five years.

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Delivering Episode 26: Micro-Efficiencies in Email With Magan Le

Litmus

Jason Rodriguez: Welcome to Delivering, a podcast for the email industry from strategy to design, code of leadership and everything in between. So, welcome to the podcast, Magan. agile email marketing Delivering Podcast micro-efficiencies Podcast

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 5) GE Launches a Science-Fiction Podcast.

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response. So it’s not that surprising that storytelling has become a fundamental part of any solid user experience strategy.

Interview with Rachel Miller

Onalytica B2B

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies. I love podcasts and listen to a variety for education and entertainment. Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S Distribution is now the key for effective storytelling.

30 Ways to Come Up with Great Ideas for Your Blog Posts

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Storytelling is powerful. The “moral” of the story — or the takeaway — is generally how you learned something, how you grew, how you bounced back from a mistake, why you decided to start a podcast or a company, etc. 29) Source Ideas from Podcasts.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. Her list of accomplishments includes public speaking, podcasting, and authoring over 40 books on her industry expertise. (No She also co-hosts the weekly podcast, Inside PR. She helps startups and small businesses develop sound and practical marketing strategies.

Grants and Resources for Minority Business Owners

ClearVoice

For example, for minority podcasters, many are overlooked for larger awards. To combat this concern, the Black Podcasting Awards (BPA) created a platform to celebrate great podcast content from minority podcasters. On June 15, the Black Podcasting Awards (BPA) invited black podcasters worldwide to apply for recognition in one to three of its 20 different categories for podcasting.

The Keywee Facebook CPC Tracker: November 2019 Update

Keywee

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014. Distribution is now the key for effective storytelling.

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. The New York Times launched T Brand Studio , a brand-marketing unit that works with advertising partners to craft long-form stories, investigative articles, and interactive videos that push the bounds of modern storytelling. Solution: Podcasting.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. In 2016, we’ll see more tech for hosting, distributing, and measuring podcasts from both startups like Product Hunt and SaaS platforms and larger players like Spotify and PRX, while the criticality of iTunes will begin to slowly. ~ Jay Acunzo , VP of Platform & Content, NextView.

Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

The Keywee Facebook CPC Tracker: October Update

Keywee

In October, the company took new steps to increase their readership two-fold by applying a new subscriber-only business model to its previously-free podcasts. NBC News, Vox Media, and WNYC Studios are among the many publishers that are launching political reporting and discussion podcasts in order to drive audiences to listen and, ultimately, convert to paying subscribers. Distribution is now the key for effective storytelling.

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13 influential marketing technology leaders

ClickZ

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. The other technology company found that a blog post mentioning the company on Technori, a Tier 2 blog about marketing best practices for startups, was its top driver. Excel in storytelling. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem.

Content Pros: Proof That Your Content Needs Fewer Facts and More Story

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing. Well, one little caveat to that is that I think everybody is a chief storyteller in their own little world.

10 Written Content Formats For Effective Content Marketing

nDash

Slideshows, or presentations, is a great content format for storytelling, communicating metrics and statistics, and delivering an engaging user experience. The storytelling factor is what made Andy Raskin highlight a Drift presentation as the best sales pitch he’d seen all year back in 2017.

17 Engaging Video Content Types that People Love to Watch

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How We Built the Growth Everywhere Podcast to 109,000 Listens per Month. UPDATED!

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Top 20 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Download this week’s PNR: This Old Marketing podcast. At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career. What podcasts should we listen to, now that PNR is ending? (45:17).

How Netflix is helping brands harness the power of interactive content

ClickZ

A new paradigm for interactive storytelling. Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company.

50 Content Marketing Influencers You Need To Follow

Atomic Reach

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: All things startup focused.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season. They’ll not only increase the frequency of current shows, but also introduce new, standalone podcasts. Distribution is now the key for effective storytelling.

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve been seeing a lot more storytelling with compelling visuals or shared articles with meaty commentary.

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic. Storynomics offers step-by-step guidance and simplifies the complex process of storytelling. Podcast takeaways include Jay’s sense of humor.

A Guide to Content Marketing Creativity

Zoominfo

Jay is an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. He was a digital media strategist at Google and head of content for multiple startups, including HubSpot. He spent several years scaling a venture capital firm called NextView using content marketing and narrative storytelling, and he is now the host and producer of several web series about the meaning people find in the work they do. Creativity is a tricky concept.