7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”. What they've learned about business since pitching legendary VC Chris Sacca in the first episode of StartUp [ 12:45 ].

The Art of UX Storytelling: How to Create Your Brand’s Story

Single Grain

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. So it’s not that surprising that storytelling has become a fundamental part of any solid user experience strategy.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? This is the very origin of storytelling.

Once Upon a Time: How to Boost Your Selling Through Storytelling

HG Data

I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever considered the powerful role storytelling plays in selling? Just as personal storytelling builds greater intimacy, allowing us to pass along memorable life lessons and maintain open lines of communication within our personal lives, selling through storytelling can do the same in our professional lives. Selling Through Storytelling.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Delivering Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism

Litmus

Welcome to Delivering, a podcast about the email industry. So welcome to the podcast, Dan. [00:00:34.320] The New Yorker is just on a slightly different level when it comes to the storytelling, the reporting, everything. We have a great podcast network.

Interview with Rachel Miller

Onalytica B2B

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies.

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S Distribution is now the key for effective storytelling.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. But your approach – your language and storytelling in particular – can make you stand out. Spring break means vacation – and vacation means plenty of down time to catch up on reading!

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Jay Acunzo – Podcasting tech will explode. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. How to Explode Your Startup PR with Growth Hacking. Her list of accomplishments includes public speaking, podcasting, and authoring over 40 books on her industry expertise. (No She also co-hosts the weekly podcast, Inside PR. She helps startups and small businesses develop sound and practical marketing strategies.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Well over half if not three-quarters of the work it does is creating its own media, whether it’s live stream, memes, podcasts, whatever.”. Excel in storytelling. Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem.

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies.

Content Pros: Proof That Your Content Needs Fewer Facts and More Story

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Well, one little caveat to that is that I think everybody is a chief storyteller in their own little world.

30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast].

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14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Brandpoint

Podcasts. Podcast listeners, on the other hand, have skyrocketed, thanks in part to the rise of in-home interactive devices like the Amazon Echo and Google Home. Infographics are an essential storytelling medium for content marketers.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Keywee Facebook CPC Tracker: March Update

Keywee

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. Distribution is now the key for effective storytelling.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. Carla Johnson - Keynote Speaker, Storyteller, and Author.

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

5 Steps to Developing Successful Pillar Content

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

A Guide to Content Marketing Creativity

Zoominfo

Jay is an award-winning podcaster, a dynamic keynote speaker, and a veteran digital and content marketer. He was a digital media strategist at Google and head of content for multiple startups, including HubSpot. Creativity is a tricky concept.

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Storynomics offers step-by-step guidance and simplifies the complex process of storytelling.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

The Keywee Facebook CPC Tracker: February Update

Keywee

These follow in the footsteps of successful newsletter brands like theSkimm, which is now expanding to podcasts , and Morning Brew , which this month announced it has amassed 1 million subscribers. Distribution is now the key for effective storytelling.

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The Keywee Facebook CPC Tracker: January 2019 Update

Keywee

Meanwhile, other publishers (like The Economist and the Washington Post ) are turning to branded podcasts as an additional revenue source in this age of revenue diversification. Distribution is now the key for effective storytelling.

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. What podcasts should we listen to, now that PNR is ending? (45:17).

The Keywee Facebook CPC Tracker: June Update

Keywee

To succeed in 2019, storytellers are trying to keep up with media consumption trends of Millenials and Gen Z. The New York Times, for example, launched a weeklong series about European politics on its flagship podcast The Daily. Distribution is now the key for effective storytelling.

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The Keywee Facebook CPC Tracker: May Update

Keywee

Now, thanks to that growth, the team is forecasting that podcasts will drive nearly half of its revenue this year (up from 28% in 2018). Similarly, 55% of Barstool Sports’ revenue comes from advertising, and a significant part of that is generated by its 25 branded podcasts.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there.

Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

Podcasts. By following this road map, you should find yourself on the path toward more well-managed creative teams, greater strategic and creative alignment, and better brand storytelling overall.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. Building a strong social media presence is an imperative for startups in the digital age. Using storytelling to strengthen your brand by i-SCOOP.