The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. Secondly, there’s the humongous mountain of roadblocks that any startup faces. Learn how your tech startup can swim with the SaaS sharks and emerge victorious with this guide.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Building an effective content marketing program for your startup will involve careful thought, planning, creativity, time, effort, and resources. Why Do Startups Need Content Marketing? Here are several metrics and KPIs to consider tracking as a startup: Website visits. Podcasts.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. That is why podcasts are such an awesome way of learning: Growth Marketing Podcast Entrepreneur growth marketers marketing podcasts Marketing School Neil Patel Pat Flynn podcast show startups TED Talks

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Here are ten of the best digital marketing podcasts to help you be a better marketer and business owner.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. 4. The Sales Hacker Podcast.

Shopify SEO – How Shopify Is Making Their SEO Better [Podcast] via @sejournal, @brentcsutoras

Search Engine Journal

In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. Search Podcast

30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. Seth Godin’s Startup School. The Marketing Book Podcast. Traction: How Startups Start. The post 30 Brilliant Content Marketing Podcasts You Need to Hear appeared first on Visually Blog. By 8 a.m.

30 Brilliant Content Marketing Podcasts You Need to Hear

RockContent

We’re talking, of course, about podcasts. Below we’ve compiled a list of 30 podcasts that can lift you out of inbox quicksand and into the realm of content marketing: 1. The Content Champion Podcast. Marketing Agility Podcast. Seth Godin’s Startup School. The Marketing Book Podcast. Traction: How Startups Start. The post 30 Brilliant Content Marketing Podcasts You Need to Hear appeared first on Visually Blog. By 8 a.m.

SEO Strategy for Startups: How to Win in 2021

Single Grain

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. Frequently Asked Questions (FAQs) about SEO for Startups. 10 Golden Rules for Startup SEO Success.

Often Forgotten SEO Audit Issues to Boost Your Performance [Podcast] via @sejournal, @brentcsutoras

Search Engine Journal

With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. Search Podcast

PODCAST: How to Use Tech Intelligence to Create An Effective ICP and Drive Impact for Your Business

HG Data

Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies can use tech intelligence to create more effective sales and marketing processes. Sales Development Podcast Now Available.

Scott Smyth – Growing Sales from Basement Startup to SaaS Juggernaut

HG Data

HG Insights’ VP of Global Sales, Scott Smyth , is featured on the inaugural episode of the WeDisrupt Sales Podcast , broadcasting to a worldwide audience of CROs, senior sales leaders, and sales executives. In this episode of the podcast, Scott discusses how his sales go-to-market (GTM) strategy transformed his start-up, Pivotal IQ ( acquired by HG Insights in 2018 ), from a basement startup to a SaaS juggernaut. Listen to the Podcast Now.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Podcasts are convenient, for one.

Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own. Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”.

A Strategic Approach to Digital Marketing for Startups

Valasys

The success of a startup firm depends critically on its digital marketing capabilities and associated actions. As startups, your email marketing strategy requires thoughtful planning which can give your businesses a competitive edge. Introduction.

I Failed at Podcasting, and So Can You

Hubspot

was booming with startups. So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". In hindsight, "Students vs. Startups" encountered a perfect storm, and I steered right into it. By not seeking other sponsors during the podcast.

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Featuring innovative topics and developments in data visualization, security, artificial intelligence, machine learning, social computing and more, the following 8 podcasts will keep you current, spark your imagination, and further your curiosity about the future of technology and data’s far-reaching and critical role.

Why a Former Federal Prosecutor Built a Startup Accelerator for Female Founders [Podcast]

Hubspot

That was true when I was a federal prosecutor, and it's been true as an investor and startup executive. Enter MergeLane : a startup accelerator based in Boulder, CO. Startup accelerators set out to provide early-stage companies with the funding and mentorship they need to get up and running ( the two best-known examples are Techstars and Y Combinator). Podcast Daily

PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team

HG Data

Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast. Sales Development Podcast Now Available. Directly on iTunes On Sales Development podcast page. The post PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team appeared first on HG Insights.

Video Startup Guide for Financial Advisors

FMG Suite

On a recent episode of our podcast , we went through the basics that advisors need to get started with video. The post Video Startup Guide for Financial Advisors appeared first on FMG Suite. Have you considered using video as part of your marketing strategy? Creating your own videos is a valuable opportunity to develop a personal connection with a client – without having to jump on the phone or meet at your office.

Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]

Hubspot

Branding Podcast Blog Daily PromoVisual content: We all know we need it. but many of us don't have the skills, tools, or knowledge of how to do it well. Since 2013, Canva's been on a mission to change that. Turns out, it's working. Two years after launching, the company has nearly seven million users, and it's growing by 30K users each week day. And the marketing world isn't the only one that's noticed this company's incredible growth.

A Simple Content Strategy Plan for Solopreneurs and Startup Founders

Scoop.it

Solopreneurs and startup founders hesitate to dig into content creation for a few reasons: 1. A solid content strategy plan serves a few purposes for solopreneurs or in startups: 1. Solopreneurs and startup founders are driven people, by nature. Fledgling Startups.

What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

Leadspace

What’s the most important piece of advice every CEO needs to know — especially if they’re running a growing startup? Watch the video below to hear Leadspace CEO Doug Bewsher discuss this and much more on SaaS AdLab Podcast. The post What’s The One “Unscalable” Secret Every Startup CEO Needs to Know? Marketing b2b CEO Doug Bewsher Martech SaaS startup

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. Given Nathan’s insights into the startup ecosystem, we also thought this would be a good opportunity to ask him a couple of questions as well. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think.

How to Get Media Coverage and Good PR for Your Startup

Altitude Branding

Steps to get media coverage for your startup. STEPS TO GET MEDIA COVERAGE FOR YOUR STARTUP. Podcast appearances . The post How to Get Media Coverage and Good PR for Your Startup appeared first on Altitude Branding.

Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

Hubspot

Podcast Management Leadership DailyGreat entrepreneurs tend to gravitate toward the hard challenges. That's exactly Jeff Raider did when he started Harry's , a company that sells razors, blades, and shaving gel right from their website. Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A great podcast requires performance talent.

5 Podcasts Every Affiliate Marketer Should Be Subscribed To

Outbrain

And they are Affiliate Marketing & Podcasts. But they are also listening to great podcasts, which has slowly transformed into a preferred media channel, and not just in marketing. Podcasts are booming in every genre and niche. Affiliate Marketing Performance Podcasts sf

B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule

Heinz Marketing

Should You Join a Startup During the Pandemic? A look at some of the appeal and risks of joining a startup during COVID. How to Succeed at Leading a Diverse Team [PODCAST]. The post B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule appeared first on Heinz Marketing.

Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! Ross has worked closely with Fortune 500 companies to up-and-coming startups. The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. Hey there!

How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

Hubspot

Branding Podcast Blog Daily PromoIf you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. Its differentiator? When you search for something using DuckDuckGo, you are completely anonymous. This function has made DuckDuckGo a true contender against Google.