Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 ll be more Web 2.0

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. 2.0 : for those interested in Web 2.0

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. He actively uses social media to explore the evolution of those relationships. He specializes in Web 2.0

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

for business-to-business marketing - Literature review and an empirical perspective from Finland Tuula Lehtimki & Jari Salo & Heidi Hiltula & Mikko Lankinen Taloustieteiden tiedekunta, Oulun yliopisto Copyright  2009 Oulun yliopisto OULUN YLIOPISTO, OULU 2009 ISBN 978-951-42-9120-3 (PDF) URN:ISBN:9789514291203 Abstract The purpose of this report is to round up current literature and other published sources on harnessing web 2.0 Web 2.0 By web 2.0

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. He specializes in Web 2.0

Social Media: Signs your prospects want to hear from you

Marketo

Don’t ignore your customers and prospects by ignoring Social Media. When I am speaking about marketing automation and social media, I often hear marketers, executives, and customer service managers talk about how social media is not relevant to their particular brand or industry. Companies sometimes 'park' their company names on social networking sites before actually utilizing the functionality on that site.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

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Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." tags: Web 2.0

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The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging Tags: Web 2.0

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High Points on the Social Media Landscape

WebMarketCentral

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc.,

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? After all, isn't social media primarily about conversations? Social Tagging

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burson-Marstellar is taking an ombudsman approach to social media.

Do Agencies Get Social Media?

WebMarketCentral

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. " Better learn to dance on the Fluent Simplicity blog: "Agencies promoting blogs and social media suffer from execution problems.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools.

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. Web 2.0 The term Web 2.0 reflects a shift in leading-edge applications on the World Wide Web, a shift from the presentation of material by website providers to the active co-construction of resources by communities of contributors. Interactive media that facilitate these Web 2.0

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Episode 64 of the #FIR podcast is up. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Steve is a Forbes top 50 social media influencer.

Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Use video testimonials and/or interview your customers and convert them into podcasts.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. Web Apps. Social Media U: Take a Class in Social Media. Social media. Web 2.0. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Web 2.0

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Read The Anatomy of a Great Web Persona by Brian Massey.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 office 2.0. podcast. Publishing 2.0. social. social media. Web 2.0. Web Content 2007. Web-based spreadsheet. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Social Enterprise: Interview with 7thFloor Magazine. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

The above two web analytics are not mere statistics for your webmaster. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Intranet 2.0. Podcast. Web 2.0. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Web 2.0. Intranet 2.0: Analyzing Enterprise 2.0 Intranet 2.0. Podcast. Web 2.0.

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11 Must Reads for Every Community Manager

Higher Logic

Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 They also have a regular podcast that is a fun alternative to reading a post. The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible.

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. Enterprise 2.0 Spigit - Enabling Enterprise 2.0 Enterprise 2.0

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The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. Beyond Podcasting. I created these screencasts to help explain some useful Web 2.0 A Web 2.0 Networking with Del.icio.us.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Knowledge Worker 2.0 - Power to the people. Social Media. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slide 1: Knowledge Worker 2.0 Knowledge Management 2.0 Knowledge Worker 2.0 Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

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Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com

Buzz Marketing for Technology

Digital Literacy, Pragmatism and the Social Construction of Reality. Pragmatism , reality , Research , social construct , society , thesis , William James. It is a social construct that has gained some momentum by its explanatory power in the face of technological change that has left some bewildered by the abilities of one generation with respect to another. NextGen Teachers Social Network. podcast. Web 2.0. Skip to content.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

B2B Marketing Events Around The World - May 2011

MLT Creative

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. ” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing.

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e4innovation.com " Blog Archive " Nice work

Buzz Marketing for Technology

Social networking (11). learning 2.0. podcast. social justice education 2.0. social networking. web 2.0. Where I run into problems, is working with health professionals to engage with social networking as a means of learning. e4innovation.com E-learning innovation: research, evaluation, practice and policy. Grainne Conole Professor of e-learning The Open University University website. Blog Search.

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Ple - LTCWiki

Buzz Marketing for Technology

blogs, wikis, podcasts, social bookmarking and others â?? Instead of centralized, instructor-controlled learning, PLEs are distributed, social and learner-centric. The differing viewpoints of PLEs are reflective of infancy of the concept, and the practical applications of the read/write web itself. Learning is deeply personal, AND social.". PLEs enable individual learners to build their own learning network. PLEs can exist partly on a desktop and the web.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

· Filed under Enterprise 2.0. I also have great admiration for what Andrew McAfee is doing and look forward to meeting him at the Enterprise 2.0 Usually those that did the transforming came along as social and cultural changes set the stage for this transformation. We can argue the relative contributions of the technology and the social context. It is the younger generation that Tom mentions as possible change agents who use web 2.0 Can Enterprise 2.0

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

B2B Marketing Events Around The World - November 2011

MLT Creative

London, UK: a FREE to attend exhibition and seminar program about delivering effective integrated communications across digital, social and print media for marketers November 2, Social Media Marketing Strategy & ROI Workshop. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for. November 3, Vermont Web Marketing Summit. November 14-15, Social Crush. November 15-16, Social Media Plus.

5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

We discuss issues and trends in modern web technologies that help your organization achieve more with less. Consider how you might use the interactive possibilities of the Internet and Web 2.0 RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. How web masters and administrators can do more with less. Web 2.0 and Social Media trends. podcasting.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership.