Hubspot

JANUARY 31, 2018

If you listen to podcasts, you’ll hear this story told in most every ad. (Most of them are a little less entertaining stories than Star Wars , unfortunately.) A case study is the story of where a customer was, where they wanted to be—the tension!—and and how they overcame that gap. This was to teach me method in the arrangement of thoughts.

Storytelling 100

Storytelling SIC Template Case Studies 100

Rev

SEPTEMBER 12, 2019

As noted in a recent LeadCrunch B2B podcast episode , the vaunted Berkshire Hathaway only has 24 employees, yet reported $210 Billion in revenue in 2017. If you’re crunching the same data everyone else uses for targeting like SIC codes, industry, headcount, titles – you’re going to get the same results.

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Truth: That’s just the tip of the iceberg! Myth: Nobody reads all that content.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

MAY 7, 2015

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. Food for thought! Immediacy of response.

SIC 80

SIC Buy Process Webinar Metrics 80