SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Personalization: why do it?

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers.

How B2B Marketing is Changing in 2018

established product segments, AdWords can. One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more.

Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

Data Due Diligence: Manny breaks down Symantec’s data management philosophy into steps—first segmenting data, then assigning value to the data that is most important to business, and finally trying to pull data from all the IT tools out there to form an actionable, holistic marketing system.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Digital Marketing Podcasts

B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories. Podcasts Product Marketing There is a lot of pressure on CMOs these days to have a big data strategy.

Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast

Ignite Tech

Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow. What inspired Stack & Flow, and what makes this podcast different?

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play.

Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent

Contently

Paul and Sarah are two fictional personas brightpeak financial has created in order to understand different segments of its target audience—married Christians between the ages of 20 and 45 who are preparing for major milestones in life. Paul is a 27 year-old engineer from Minnesota.

Case 119

How to Segment Email Marketing Campaigns Based on Lead Score

Delivra

How to segment email marketing campaigns based on lead score. To make sure you’re using marketing automation to maximize the potential of your sales funnel, follow these tips on how to use lead scoring to segment your list: Develop a strong foundation. How’s your sales pipeline?

B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1

Quick Tips for Lead Generation Success (Podcast)

The Point

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. The post B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand appeared first on PathFactory.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. Be a guest on another podcast.

PODCAST: Deep Dive Into Data

DealSignal

Confessions of a Marketer Podcast: Deep Dive Into Data. You can listen here or download the podcast on iTunes. The post <span class="ds_resourcetype">PODCAST: </span>Deep Dive Into Data appeared first on DealSignal. PodcastA Lively Q&A About Marketing Data on Confessions of a Marketer. On episode 20 of Confessions of a Marketer , host Mark Reed-Edwards took a deep dive into marketing data with Rob Weedn, founder of DealSignal.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast.

Lesson’s learned from Podcasting

B2B Lead Generation

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Should you start a podcast to generate leads? Podcasts work because they have an appeal of authenticity. Think of podcasts as content pieces to use as part a lead nurturing program.

Finalizing your holiday digital marketing plan

Biznology

Evaluate your segmentation: Show your customers that you know them better than your competition does. When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience.

Plan 147

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. Click here to listen to the entire podcast with Mark Godley.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. At the end of each podcast, Nathan likes to ask his guests five questions to learn more about how leaders of startups work and think. Click here to listen to the entire podcast with Mark Godley.

Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

Modern Marketing

How a growing variety of social video platforms leads to social marketing segmentation. Once you are done listening to all of these great podcasts and you want to settle in and do some reading, take a look at the Future of Content Marketing.

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

If you invest in quality, listeners who find your podcast on iTunes or see your infographic on Reddit will seek out your company to find more. Good infographics are like Sesame Street segments for grown-ups. Podcasts.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on.

Podcast: Getting Personal with Video in an Impersonal World

Vidyard

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. — This podcast was created and published by TechnologyAdvice, an Inc. The post Podcast: Getting Personal with Video in an Impersonal World appeared first on Vidyard.