Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. 0:00 Intro. 31:25 Outro.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

Hubspot 99

Hubspot SEO Design SERP 99

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Movers as a Marketing Segment. The post Movers as a Marketing Segment first appeared on V12. Meet Jennifer Renaud. So, I think it’s hard to say.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Metadata

JANUARY 25, 2024

Hone your target market with segmentation We can hear you now: But Metadata, we already know our market and target audience. We’re not saying you don’t know them, but this exercise is worth another visit because according to Roger, even the best CEOs and Marketing leaders struggle to get segmentation right. Be ruthless.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. The post Leveraging First Party Data on the Homeowner Segment first appeared on V12. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 128

Cable Social Media Distribution Promotion 128

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Genroe

FEBRUARY 16, 2022

For a relatively niche industry segment, Customer Experience has a rich variety of regular podcasts to which you can subscribe. This regularly updated post provides links to the most popular (defined below) CX podcasts along with their focus, key presenters and durations.

Segmentation 52

Segmentation Promotion B2B Marketing Practices 52

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

Porch Group Media

OCTOBER 26, 2022

The post [video podcast] The Rise of Connected TV Advertising first appeared on V12. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives as they look to transform the future of digital marketing. Stay up to date with the latest news and resources: Thank you!

First-Mover Advantage 52

First-Mover Advantage Advertisements Advertising Video Marketing 52

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. But for digital, we had to segment our audiences and drive more relevant content.”

Peer-to-peer 103

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 103

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly. Step 2: Sweat the details.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Convince & Convert

AUGUST 18, 2015

Here at Convince & Convert, the media side of our business is our fastest-growing segment. In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Martech

FEBRUARY 8, 2024

Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., Right segment, right time. Dig deeper: Advertisers and audiences refute the idea that podcasts are on the wane Get MarTech! Why we care.

Creativity 108

Creativity Paid Search Agency Campaigns Advertising Agencies 108

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

SEPTEMBER 10, 2019

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play. What You Should Do as a Podcast Host.

Tips 82

Tips Training Network Marketing Segmentation 82

ClearVoice

DECEMBER 14, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. When developing a new podcast, it’s important to make clear the meaningful reasons why creatives chose podcasting as a form of expression. A few badass females felt they had things to say and podcasts became their platform.

Content 52

Content Segmentation Communities Creativity 52

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

ClearVoice

OCTOBER 20, 2019

And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. Here are the best podcasts for writers: 1. writing Click To Tweet.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

NetLine

JULY 16, 2020

NetLine’s SVP of Audience, Product, and Marketing, David Fortino was recently invited onto Sweet Fish’s B2B Growth Podcast to talk about some of the most fascinating insights from The 2020 State of B2B Content Consumption and Demand Report for Marketers. . You can listen to the show here or on Apple Podcasts .

Distribution 52

Distribution B2B Content ABM 52

ClearVoice

DECEMBER 7, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own. True crime.

Conversion 52

Conversion Case Studies Creativity Studies 52

Crimson Marketing

DECEMBER 9, 2014

Data Due Diligence: Manny breaks down Symantec’s data management philosophy into steps—first segmenting data, then assigning value to the data that is most important to business, and finally trying to pull data from all the IT tools out there to form an actionable, holistic marketing system. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Use Humor to Build Connections.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. One of the most effective ways to turn your C-suite members into thought leaders is to start a podcast. consumers listened to podcasts in 2020, up from 44% in 2018. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Crimson Marketing

JANUARY 9, 2015

Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more. Marketing Technology Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And then once they convert, the goal is how do you segment those people? But all of those podcasts have given me a lot of brand exposure. Welcome to the Marketer Of The Month blog!

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52