SearchChat Podcast: Personalization–Meeting Customers in the Moment
MAY 2, 2019
In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Personalization: why do it?