SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Personalization: why do it?

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Highlights include: Knowledge is Power: Ashley demonstrates how marketing analytics for data integrated from multichannel sources empowers companies to create more finely targeted segments of buyers, recognize individuals, optimize customer experience and sell more.

Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

Data Due Diligence: Manny breaks down Symantec’s data management philosophy into steps—first segmenting data, then assigning value to the data that is most important to business, and finally trying to pull data from all the IT tools out there to form an actionable, holistic marketing system.

The 5 Most Popular Methods of Segmentation for B2B

Leadspace

Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Segmenting Customers Based on Firmographics.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

How to Create a Podcast: A Step-by-Step Guide for Content Marketers

ClearVoice

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. Likewise, podcast listeners are 32 percent more likely than non-podcast listeners to make $75,000+ per year.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Digital Marketing Podcasts

B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7

B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts.

I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: This podcast doesn’t waste any time. produced podcast!

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories. Podcasts Product Marketing There is a lot of pressure on CMOs these days to have a big data strategy.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft

ClearVoice

And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft.

Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast

Ignite Tech

Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow. What inspired Stack & Flow, and what makes this podcast different?

Quick Tips for Lead Generation Success (Podcast)

The Point

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.

Why Content Creators Turn to Podcasts as a Form of Expression

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. When developing a new podcast, it’s important to make clear the meaningful reasons why creatives chose podcasting as a form of expression. The challenge of developing a podcast with a compelling story.

B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. The post B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand appeared first on PathFactory.

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. Be a guest on another podcast.

PODCAST: Deep Dive Into Data

DealSignal

Confessions of a Marketer Podcast: Deep Dive Into Data. You can listen here or download the podcast on iTunes. The post <span class="ds_resourcetype">PODCAST: </span>Deep Dive Into Data appeared first on DealSignal. PodcastA Lively Q&A About Marketing Data on Confessions of a Marketer. On episode 20 of Confessions of a Marketer , host Mark Reed-Edwards took a deep dive into marketing data with Rob Weedn, founder of DealSignal.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Lesson’s learned from Podcasting

B2B Lead Generation

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Should you start a podcast to generate leads? Podcasts work because they have an appeal of authenticity. Think of podcasts as content pieces to use as part a lead nurturing program.

Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent

Contently

Paul and Sarah are two fictional personas brightpeak financial has created in order to understand different segments of its target audience—married Christians between the ages of 20 and 45 who are preparing for major milestones in life. Paul is a 27 year-old engineer from Minnesota.

Case 147

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast.

Finalizing your holiday digital marketing plan

Biznology

Evaluate your segmentation: Show your customers that you know them better than your competition does. When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience.

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