Remove podcast search-engine startup
article thumbnail

Why Your Content May Not Get Traffic: Content Marketing Strategies

Navigate the Channel

The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority.

Traffic 65
article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

article thumbnail

Shift Happens! Making Adjustments to Your Marketing Budget

Marketing 261

Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. The good news is, you are never short of options when finding viable marketing programs for your startup. Podcast ads Inbox ads Publication email sponsorships TechTarget. Marketing Alternatives to In-Person Event.

article thumbnail

What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

How far are you prepared to go with your brand’s voice search strategy? Your company’s goals and the resources you dedicate to achieving them will determine where you fall on Skyword’s Voice Search Capabilities Spectrum, as shown below. Are We Reaching Enough People via Voice Search?

article thumbnail

How to Do SEO in 2020 [Full Guide]

flux.la

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

article thumbnail

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

And, even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferrable skills that will help you hire people who can grow into new roles in the future. Search Engine Optimization Team. Potential roles. Account Manager.