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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Use of samples – How getting samples into people’s hands can increase sales. The ads all offer service, perhaps a free sample. Douglas Burdett, host of The Marketing Book Podcast. Things too costly – What strategies are too costly to attempt in advertising? I never ask people to buy.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Overdeliver” by Brian Kurtz appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

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Top book and podcast recommendations for martech professionals

Martech

Here are some marketing technology professional development books and podcasts that I find useful. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector. This podcast typically covers hot and emerging trends like generative AI, the metaverse and social media.

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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Below are some topical highlights of that podcast. To listen to the podcast in its entirety click here.

Burn Rate 120
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

A fast-food chain creates an investigative podcast into a forgotten food. To help attract customers who have a passion for travel, InterContinental Hotels & Resorts is telling “ stories of the InterContinental life ” with a video series and podcast. The tone is light-hearted and the podcast never refers to Rick and Morty by name.

Sample 91
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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

You can also listen to Adam and Martin discuss the topic as part of the B2B Ignite podcast series here. Another key trend featured front-and-center at the event was the importance of personalization. Not at the event? Catch a recording of our keynote session here. Register now to get a copy of the handbook delivered right to your inbox.

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How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space. Here’s a sample of a rate card for podcasting.