The Sales Engagement Podcast: Top 10 Episodes

Outreach

The hottest thing in sales today is sales engagement — the field that is shaking up revenue teams, upending legacy mindsets, and setting new performance highs. To celebrate the podcast’s 100TH EPISODE (!!), 3 Keys to Creating High Performing Sales Engagement Sequences.

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In the complex sale, we need to continually remind ourselves that companies dont buy - people do.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Guest post by Sphoorti Bhandare.

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Podcast: Cold Buyers? How you can Break the ICE to get Frozen Decisions Moving Again

The ROI Guy

So how do you break through and get frozen buyers and decision cycles moving from "do nothing" to purchase? Checkout this new podcast and our 4-part sales enablement / content marketing framework to thaw even the most frigid buyer and stalled sales cycle.

How B2B Marketing is Changing in 2018

improving sales/marketing alignment, reducing CPL, and making better use of marketing technology). difficulties with accurately attributing leads and sales to the correct source (and other contributing. targeting, sales cycle length) received multiple mentions.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle. “It’s

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive. Demand Generation Podcasts

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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How to Get Sales and Marketing Operating as One Team

B2B Lead Blog

We’re all familiar with the divide between sales and marketing. That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. How to get sales and marketing using the same numbers Heidi: Yeah.

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B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As a result, traditional sales prospecting techniques simply dont cut it anymore.

Content Pros: How SalesLoft Is Leveraging Content to Drive Results

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. If you have a shorter sales cycle, your ability to extend a certain asset deeper into the funnel is a lot higher than a more complex sales cycle.

Quit Obsessing About the Customer Journey

The Point

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. And the more that your message and content reflect a prospect’s stage in the selling cycle, the better.

How to Craft a Winning Content Strategy

Modern Marketing

Examples include websites, emails, podcasts, blogs, webinars, videos, demos, how-to guides, case studies, white papers, social media posts, infographics, surveys, questionnaires, and more. Where are they in the sales cycle? A content strategy acts as your roadmap.

3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. Creating and distributing that content can be expensive and time consuming for marketing and sales teams.

What Mom Never Told You About How to Find B2B Customers

KoMarketing Associates

You also need to consider the stage of the sales cycle visitors are in when they come to your blog. But, really, connecting with customers across the sales cycle shouldn’t begin and end with content. Oh, sure.

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

Longer sales process. In most situations when seeking out enterprise clients, you should expect a longer sales cycle—especially when you’re talking about a larger potential deal size. Remap Your Sales Process.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

86% of marketers say it’s time to rethink nurtures!

Vidyard

In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Sending the right email to the right person at the right time is easy when there are only one or two buyers and the sales cycle is quick. 33% incorporate sales calls into their nurture stream Marketers are making their automated drip nurtures feel more human by using actual humans.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

You have to know whether your content is going to create awareness, move people into a shopping cart, or generate leads for B2B sales reps. Are you developing a podcast series? In the complex sale, it’s important to develop conversion goals for each stage of the buyer journey.

Why Marketing Should Have a Quota

Crimson Marketing

But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. Sales and Marketing departments often treat each other with a certain amount of suspicion. Sales has to do the follow-up.

3 Overlooked B2B Content Strategies that Can Help Generate Leads

Leadfeeder

Too often, non-wrote content tactics like video and audio—via podcasts—are seen as vanity tactics that would be nice to have, but aren’t necessary. Find New Leads with B2B Podcasting B2B buyers love podcasts. Content is a vital to any B2B lead generation strategy.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results. These blog posts, whitepapers, and podcasts can show you how to do it right. MarketingSherpa podcast).

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

So try to map your tactics more to the buying cycle when you deploy them. Tags: social media Buying Cycle

8 Content Marketing Mistakes to Avoid in the New Year … and Always

Act-On

Marcus Sheridan of The Sales Lion. How does this activity translate to immediate or eventual sales and revenue?” Don’t pitch your product at every stage: “Content marketers can be overly sales-y at inappropriate times. Whitepapers and datasheets have their place at the right point in the sales cycle. This does not mean “have a sales rep call me” (unless this is late stage). Or podcasts. Marketing requires us to play the long game.

11 Ways of Using B2B Influencer Marketing

Valasys

Expecting instant gratification from Influencer Marketing is not justifiable, owing to the fact that the traditional B2B sales cycles are long & need to attract & engage customers across the omnichannel before they are eventually converted.

86% of marketers say it’s time to rethink nurtures!

Vidyard

In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Sending the right email to the right person at the right time is easy when there are only one or two buyers and the sales cycle is quick. 33% incorporate sales calls into their nurture stream Marketers are making their automated drip nurtures feel more human by using actual humans.

Announcing the 2018 Seismic Shift Award Winners and Winner Q&As – Valerie Varela, Cox Automotive

Seismic

We’ll be sharing sales enablement tips and some fun personal facts from our Shift Award winners, both from a sales enablement perspective and a personal perspective. The Winner: Valerie Varela , Manager, Field Marketing and Sales Enablement at Cox Automotive .

Only B2B - Untitled Article

Only B2B

Demand generation programs are touch points throughout the conversion optimization and sales cycles. Where does demand generation appear in the sales cycle? Demand generation appears at the beginning of the sales cycle. Podcasts.

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Live webinars are appealing for marketers because an online event provides an effective way to support brand awareness, demonstrate thought leadership and credibility, and support an engagement entry point through the sales cycle (all the way to product demonstrations).

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea.

Building an ABM Program with Webinars — The Road to Webinar Success (4 of 8)

Heinz Marketing

Webinars are, potentially, one of the most engaging tools both sales and marketing have at their disposals. They can present high-value offers, be personalized to different personas across all stages of the sales cycle, are highly-interactive, and they allow you to easily gauge the level of interest and intent from those who attend. Sales: Target Account Alignment with Marketing, Promotion, Follow-Up. By Joshua Baez , Engagement Manager at Heinz Marketing.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Stages in the Sales Funnel. Qualifying Leads in Your Sales Funnel. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place. Stages in the Sales Funnel.

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

At the same time, we wholeheartedly apply a variety of media both in client programs and in our own marketing and sales initiatives. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

3 Overlooked B2B Content Strategies That Can Help Generate Leads

Leadfeeder

Those with effective sales and marketing strategies also leverage a diverse set of content tactics. Too often, non-written content tactics like video and audio—via podcasts—are seen as vanity tactics that would be nice to have, but aren’t necessary. According to Vidyard, 74 percent of B2B marketers say that video converts better than any other form of content, so much so that 37 percent of sales teams are now using video throughout the sales cycle.

3 Overlooked B2B Content Strategies That Can Help Generate Leads

Leadfeeder

Those with effective sales and marketing strategies also leverage a diverse set of content tactics. Too often, non-written content tactics like video and audio—via podcasts—are seen as vanity tactics that would be nice to have, but aren’t necessary. According to Vidyard, 74 percent of B2B marketers say that video converts better than any other form of content, so much so that 37 percent of sales teams are now using video throughout the sales cycle.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.