Confessions of a B2B Marketer

OCTOBER 12, 2022

Check out the MarTech Podcast here: [link] Quotes: "Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom So, we've been able to scale relatively quickly." -Tom hit 200k MRR?

Churn Rate 40

Churn Rate Business Startups Work Management 40

MKT1

JULY 19, 2022

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. Featuring the “30% juice rule” Ensure your content can be a winner.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Optinmonster

DECEMBER 21, 2023

As a rule of thumb, all traffic from the guest post should lead people to your coming soon page. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Biznology

JULY 30, 2021

As a complement to it, I have included Green’s most recent The Anthropocene Reviewed podcast. “Mayor Lori Lightfoot is trying to build the reputation of her city as a friendly place for tech talent, startups, and investment.” ” A ‘Friend of Tom’ or ‘Can’t Be Bothered’: One Man’s Rules at Bank of America.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

A Better Jones

JULY 30, 2019

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

ClearVoice

FEBRUARY 12, 2019

Remember the “No A$$holes” rule that so many people claim to prioritize in business partners? There are many people who have the attitude, “If I’m paying you, I create the rules of conduct. Many creatives love to work with startups, or at least in theory they do. Is this strategy going to lose you some clients? Probably yes.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Moz

NOVEMBER 7, 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Today we're going to talk about how to come up with a great idea for your video series or podcast. Video Transcription. Howdy, Moz fans.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Brevo (formerly Sendinblue) If you’re looking for a powerful email marketing tool with minimal startup costs, check out Brevo (formerly Sendinblue). Click here to get started with Constant Contact.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Engagio

JUNE 9, 2020

I’ve been thinking a lot about how I, as a privileged white CEO, can personally help with the Black Lives Matter movement, as well as how a startup like Engagio can make a difference. Podcasts: ?Ear They stand for equal justice and the rule of law, and work to craft and advance reforms that will make American democracy work, for all.

Education 111

Education Lead Ranking Act-On Paid Search Agency 111

Outgrow

MARCH 15, 2024

We recently interviewed Itxaso del Palacio for our monthly podcast – ‘ Marketer of the Month ’! Discusses how Kauffman shaped the notion of giving before getting into the startup ecosystem, focusing on openness and continual learning. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone. The Rapid Fire Round!

Startups 52

Startups Outgrow Class Planning 52

Outgrow

MARCH 15, 2024

We recently interviewed Itxaso del Palacio for our monthly podcast – ‘ Marketer of the Month ’! Discusses how Kauffman shaped the notion of giving before getting into the startup ecosystem, focusing on openness and continual learning. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone. The Rapid Fire Round!

Startups 52

Startups Outgrow Class Planning 52

Hubspot

APRIL 28, 2020

For instance, a startup's content manager might be their only marketer, while an enterprise company might have content managers assigned to multiple teams. For instance, a general understanding of SEO rules and familiarity with how to use keyword research software are also needed.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Martech Advisor

DECEMBER 19, 2019

Bottom-of-the-funnel: Top marketing automation applications for startups, or how much does cost? Therefore, to rule the SERP rankings, it is imperative to introduce various content formats like video and podcasts along with text-based content. For instance, Top-of-the-funnel: What is marketing automation?

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

KoMarketing Associates

APRIL 23, 2019

Companies that aren’t in a creative field or very visually driven likely won’t do well on Instagram and a startup that is looking to attract recent college graduates and millennials may find success with Snapchat.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

SEPTEMBER 19, 2018

In fact, data shows that 90% of startups fail. For inspiration, take a look at the websites of your favorite startups. Prior experience — whether from your day job or past startup ventures — is often critical. According to one UK Study , at least 50% of all startup ideas come from experience gained in previous employment.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Buffer

JUNE 16, 2022

My Polywork profile Users can include the podcasts they’ve been on, creative projects they’re working on, and apply to or share potential opportunities for collaboration. A good rule of thumb for following people is finding who has the career you want to have in three to five to ten years and so on.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Valasys

JANUARY 8, 2019

No matter whether you are a startup or a Fortune 500 company, every individual in your team needs to be on the same page. In the beginning, it’s important to focus on creating amazing and relevant content with mostly one content channel (podcast, video, blog, etc.). Irregular Content Delivery. Targeting Too Broad An Audience.

B2B Marketing 49

B2B Marketing Content Marketing Planning B2B 49

Scoop.it

JULY 7, 2020

There is no one-size-fits-all rule for this, but here are some starting points that can help. Here are examples of topics based on some broad categories we listed earlier: Employment law: legal tips for startups, workplace safety, contracts and procurement. Here’s a simple and effective structure you can start with.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Marketing Insider Group

MARCH 7, 2023

That’s why today, we’re sharing 10 of our favorite inspirational TED talks about startup marketing. These 10 TED talks about startup marketing and entrepreneurship serve as education and inspiration to help you overcome industry challenges and achieve success. 10 Amazing Startup Marketing Ted Talks Need a little inspiration ?

Startups 172

Startups Paid Search Agency Thought Leadership Video Marketing 172

Kevin Indig

APRIL 1, 2023

The common argument is that attention spans are getting shorter, while the common counterargument is that people binge The Last of Us or watch 3 hour Joe Rogan podcast episodes with Andrew Huberman. The article starts with 7 rules for practical communication and then finishes with 5 unexpected but helpful suggestions for applying them.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: And do you think press releases are the only way to spread the word about budding startups and small businesses? Welcome to the Marketer Of The Month blog! . The Rapid Fire Round!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Moz

AUGUST 7, 2019

Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. Bonus: You can also watch the interview I had with Dan Shure on the Evolving SEO Podcast , where I breakdown this strategy in great detail. She crushed it for us! Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech Advisor

SEPTEMBER 23, 2019

Different types of programmatic deals dictate the rules when delivering ads on publishers’ websites. Startups such as NeoReach, Fanbytes, and INFLURY are already disrupting this space. The ad delivery depends on the type of programmatic deal chosen. Real-Time Bidding (RTB).

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Terminus

DECEMBER 19, 2018

In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program from scratch. One of their biggest challenges as a startup was building awareness and trust with their target accounts. Rules of (Target Account) Engagement. Where do you start?

Paid Search Agency 22

Paid Search Agency Demand Generation Trade Show Companies 22

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I listened to the podcast.”

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

This is the third episode of the Category Creators podcast. Usually, this podcast goes like this. In this podcast, things that I like to do, tell me if it’s cool with you, is have a little fun, and jokes, and maybe even swear a little bit if you are opinionated about a particular subject. I listened to the podcast.”

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: And we are back with Episode Number Nine of the Social Pros podcast. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: And we are back with Episode Number Nine of the Social Pros podcast. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Heinz Marketing

JUNE 3, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re joining us from the podcast, thanks so much for subscribing. So, when we’re talking startups, it’s a wide category. Can’t believe we’re already into June.

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

Unbounce

AUGUST 29, 2019

It’s a great creative challenge because—unlike most other marketing projects—you aren’t forced to play within a sandbox, or follow a specific set of rules. On the The Re:Growth Podcast , Dave Gearhardt, VP of Marketing at Drift , even went so far as to say that branding was a key differentiator that helped their team to succeed.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Heinz Marketing

JANUARY 9, 2021

Should You Join a Startup During the Pandemic? A look at some of the appeal and risks of joining a startup during COVID. How to Succeed at Leading a Diverse Team [PODCAST]. What is the 7×7 Rule in PowerPoint? The post B2B Reads: Startups, Loyalty Programs, and the 7×7 Rule appeared first on Heinz Marketing.

Startups 133

Startups Loyalty Rules Peer-to-peer 133

Heinz Marketing

NOVEMBER 18, 2019

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re listening on the podcast, thanks so much for subscribing. I mean I worked at a startup where the company had been blacklisted, couldn’t send emails anymore.

Top of Funnel 64

Top of Funnel CAN-SPAM Internet Marketing Trade Show 64

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Heinz Marketing

JANUARY 20, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re catching us on the podcast feed, thanks so much for listening. He’s the former cohost of the Marketing Cranks podcast. We’ve been doing this for, I think, four years now.

Top of Funnel 53

Top of Funnel Ideal Customer Profiles Lead Ranking Thought Leadership 53

Online Marketing Institute

MAY 26, 2010

Danny Brown provides business branding and social media consultancy services to the consumer and commercial markets, from small startups to Fortune 500 businesses. How are you measuring your campaigns and defining success? Read his blog here [link]. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read!

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

JANUARY 17, 2017

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. First, the rules for success are so different. Blake Littwin original  -- used in Brian Halligan’s reflections on evolving HubSpot from a startup to “scale-up.".

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28