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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link]. Listen Now .

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How to Scale Your Link Building

seo.co

common statistics , listicles, etc.) This can be done through guest blogging, press releases, RSS feeds, social media syndication, and more. We have discussed how this works previously using both press releases and podcasting. Linkable assets should be visually pleasing. Focus on link bait type articles (e.g.

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Is Your Brand Socially Agile?

Convince & Convert

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. Jeff brings us the statistic that approximately 800,000 of those 1%ers tweeted out their status after receiving the email, which is a 4% tweet through rate (distinct from a CTR). The RSS feed is: [link].

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now .

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The RSS feed is: [link]. Listen Now .

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Please Support Our Sponsors.

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