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Guest Editor: The Why and How of B2B Podcasting

The Customer

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

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How to Scale Your Link Building

seo.co

But this almost always leads to something gimmicky and unsustainable – like automated directories, link networks, comment and forum spam, the purchase of sidebar few links, and automated social bookmarking. For example, you can set it up to send you an email any time someone mentions your brand on social media.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. The RSS feed is: [link].

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Is Your Brand Socially Agile?

Convince & Convert

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. “Most brands are completely tone deaf, even if they’re on social media.” All of these examples show the brand’s social agility. Holy Social! . Please Support Our Sponsors.

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How to Take Charge of Your Personal Brand

Convince & Convert

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. The RSS feed is: [link]. Listen Now .