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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors. This is where positive Word-of-Mouth Marketing steps in. And that’s all about it. The above tips can be put to use straight away.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels.