Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

B2B Digital Marketer

SEPTEMBER 9, 2021

Find out how you can overcome these 5 disconnects and accelerate your startup’s growth. A highly respected thought leader, she is a top Twitter influencer in AI, Blockchain, HR, revenue growth, and startups, with a weekly reach of more than 10M. Podcast Timestamps/Outline. 12:40 – Why do 90% of startups fail?

Organization 52

Organization Startups Digital Transformation Conference 52

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. Another question, related to your experience with both the podcast and with Paladin. We can quantify the ROI.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Measuring awareness, sentiment, and brand affinity for ROI assessment. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! Enhancing device capabilities for user benefit through efficient on-device AI.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Valasys

SEPTEMBER 22, 2023

In this blog post, we’ll explore the top B2B influencer marketing strategies for 2023 and delve into essential aspects such as influencer selection, ROI measurement, best practices, relationship building, and the utilization of industry experts. million followers, to promote a new pet product.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

B2B Digital Marketer

JUNE 22, 2023

Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. He also illuminates the growing influence of AI in marketing and navigates through the complex issue of attributing what precisely fuels B2B sales.

Lead Generation 52

Lead Generation Generation Leads Lead 52

B2B Digital Marketer

MARCH 17, 2022

Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. Podcast Timestamps/Outline. Digital activity ROI assessment: [link]. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Litmus

FEBRUARY 8, 2024

Email ROI generates $36 for every $1 spent. Hesitation about committing a large portion of their budget to AI startup costs. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

B2B Digital Marketer

SEPTEMBER 30, 2021

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. Memorable Quotes.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Building buyer confidence is a good investment from an ROI standpoint.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Podcast Timestamps/Outline. Take the free assessment on your digital activity ROI: [link]. Contact Dr. Pelè at www.drpele.com.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. According to Statista, there are 464.7

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

JUNE 24, 2021

For more than two decades, she’s helped high-growth startups and established enterprises create customers for life. . Prior to founding her boutique consulting firm, Springboard Solutions, Weber worked at several startups, where she built customer success and education programs from scratch. Podcast Timestamps/Outline.

B2B Marketing 52

B2B Marketing B2B Lead Scoring Lead Ranking 52

B2B Digital Marketer

JULY 15, 2021

Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own. A few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen.

Marketing Budget 52

Marketing Budget Marketing AI Paid Search Agency Automation 52

B2B Digital Marketer

MAY 11, 2023

As a branding mentor, she has taught the core principles of branding to startups at more than a dozen accelerator programs and universities worldwide. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling. 20:42 – Exercises for brand personality and tone.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

B2B Digital Marketer

MARCH 3, 2022

Leveraging marketing and growth tactics that work, Mark produces real business results for early and growth-stage technology and disruptive innovation startup companies. Podcast Timestamps/Outline. Digital activity ROI assessment: [link] . Mark is passionate about extracting the most value from every marketing dollar invested.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Jay was head of sales and marketing for an Internet company, back when domain names were still free.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Strategic-IC

FEBRUARY 20, 2024

And as Katrine says, it’s pretty common for companies that are no longer startups to find there’s an imbalance there: “We realized about 60% of our revenue came from just 1% of our clients.” So, don’t miss our Let’s talk ABM podcast series, for lots more tips and tricks from industry-leading ABMers. Of course, you do!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. No problem, just watch the Podcast!

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

B2B Digital Marketer

AUGUST 19, 2021

She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. Podcast Timestamps/Outline. Digital activity ROI assessment: [link]. Ana Maria Raynes is an entrepreneur, digital marketing expert, and owner of the marketing agency, Simplified Impact.

Social Media 52

Social Media Marketing Websites Ad Building B2B Thought Leadership 52

B2B Digital Marketer

AUGUST 31, 2022

As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Podcast Timestamps/Outline. Digital activity ROI assessment: [link]. Now he’s building the platform he wished he had along the way. 5:08- High growth.

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies Marketing Analytics Tools 52

Anyword

NOVEMBER 14, 2018

This includes the tried-and-true channels like Facebook and Google, as well as the more experimental ones like Flipboard, Reddit, Apple News, or even podcast ads. While ultimately, each channel is weighed against ROI figures, a healthy balance of channels seemed to be the best approach for most teams.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

B2B Digital Marketer

AUGUST 12, 2021

He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Podcast Timestamps/Outline. Digital activity ROI assessment: [link]. Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. 01:03 – Introduction. Mickie’s website: [link].

Press 52

Press Social Media Relevance Media 52

B2B Digital Marketer

SEPTEMBER 23, 2021

Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. Podcast Timestamps/Outline. True story.

Brand Identity 52

Brand Identity Branding Buyer Personas Storytelling 52

Outgrow

NOVEMBER 30, 2022

We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So that’s why startups are usually smart, they know that. Now it fits a startup, usually, they don’t have a huge team. Welcome to the Marketer Of The Month blog! .

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Hubspot

MAY 26, 2020

Based in the startup hub of Cambridge, Mass., Venture Cafe is a physical venue that hosts events to promote the local startup and innovation community. VenCaf has also launched podcasts, videos, and other online resources to keep the startup community informed. Venture Cafe Cambridge.

Service 101

Service Brand Identity Branding Budget Programs 101

Anyword

APRIL 4, 2019

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Strategic-IC

NOVEMBER 7, 2022

You may not have a year or two to see a positive ROI, thus identifying key metrics early on is important to ensure a program remains on track and acknowledging when it needs to be adapted. Earlier startups looking for a product-market fit won’t need to invest heavily in intent data , for example. And be prepared to adapt!

SMB 62

SMB Account Based Marketing Enterprise Management ABM 62

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Mark Schaefer. sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Outgrow

AUGUST 13, 2022

We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! Ahrefs transformation from a fledgling startup to an industry leader. No problem, just watch the Podcast! ?. We didn’t really follow any conventional startup slash growth playbooks. Thanks for joining us, Tim.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Outgrow

MARCH 24, 2023

We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! ” Saksham Sharda: So how many goals are we looking at, say, for like an early-stage startup? But all of those podcasts have given me a lot of brand exposure. Don’t have time to read?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

PureB2B

JANUARY 15, 2018

that generate the most ROI. Many startups and brands who manage their own blogs actually prefer to republish content to Medium , since the easy-to-use platform also features links to content creators’ social media sites, giving them a helpful boost in audience reach. Strategies to Syndicate Content. Conclusion.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

accelerate agency

APRIL 12, 2023

For example, if you had a Facebook marketing SaaS tool, suitable topics for your content could include: Best Facebook marketing tactics Facebook marketing for SaaS companies How to use Facebook marketing for your startup Using influencers in your Facebook marketing plan The list of suitable topics you can choose is extensive.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52