Champion Communications

APRIL 20, 2023

“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. Check out the full epsiode below.

PR 62

PR B2B Marketing Planning B2B 62

Champion Communications

APRIL 20, 2023

“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. The post The B2B Marketing Podcast: Measuring PR appeared first on Champion Communications.

PR 62

PR B2B Marketing Planning B2B 62

Bannersnack

MARCH 15, 2023

2 minutes read I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. We discussed what 2023 has in store for advertisers and how they can optimize their campaigns for maximum ROI. Some exciting things are happening in the ad space right now.

Growth Marketing 98

Growth Marketing Ads Campaigns Rules 98

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? You can listen to the full episode here: [link]. If you want to book a call to find out how we can help your business demonstrate your ROI, you can do that here: [link]. The post PR Insights: Demonstrating ROI to your CEO appeared first on Champion Communications.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

SocialPilot

JANUARY 26, 2024

” AI Prompts for Videos and Podcasts Having created tons of content over these years, I can tell you that crafting engaging videos and podcasts is a blend of creativity, strategy, and understanding your audience. The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot.

Examples 78

Examples ROI Planning Work Management 78

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. When you properly evaluate your channels, you may find that the unsexy distribution channels have the highest potential for ROI. Shorter attention spans. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

PureB2B

FEBRUARY 24, 2021

Well, in our inaugural episode for the PureB2B podcast Unlocking Pure Revenue , we talk specifically about why sales operations feels under appreciated and how teams can make sure sales ops is best utilized across the organization. Does onboarding a sales operations strategy really have enough ROI behind it?

Work Management 93

Work Management Paper ROI Software 93

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 129

Cable Social Media Distribution Promotion 129

Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Podcast Host: Michelle Taves. Podcast Guest: Luci Rainey. The following content has been adapted from V12’s Movers and Shakers Podcast. Challenge #3: Measuring ROI. Challenge #3: Measuring ROI. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Heinz Marketing

AUGUST 20, 2022

In this podcast, George B. In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. Four Steps to Stronger B2B Case Studies.

Case Studies 84

Case Studies Case Study Studies ROI 84

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. It can boost ROI. Podcasting. It’s not quick.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Confessions of a B2B Marketer

NOVEMBER 30, 2022

In theory, podcasts are a great thing for B2B and B2B SaaS companies. But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Other marketing channels often have easier metrics to define success , like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Porch Group Media

OCTOBER 4, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast you can find here. Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. Movers & Shakers Podcast by V12.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Industrial Marketer

MARCH 23, 2021

The ROI of industrial marketing begins with understanding the difference between data and analytics. The essentials for determining your ROI. Read more » The post The ROI of Industrial Marketing appeared first on Industrial Marketer. It’s great that your company collected 50 leads in the past month, but are they good leads?

ROI 98

ROI Paid Search Agency Analytics Marketing & Strategy 98

PureB2B

JULY 28, 2021

Demand Science's CDO/CIO, Shakeel Itoola was featured on recently on an episode of the SalesStar Podcast. He spoke in detail about how marketers can make the most of their data and the various ways you can leverage data for more ROI. As most marketers know, there's a major disconnect with actionable data in today's B2B environment.

Practices 62

Practices Best Practices B2B Sales Demand 62

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! Balancing risk-taking with ROI justification and staying ahead of emerging tech. No problem, just watch the Podcast! We had some amazing insightful conversations with Yue and here’s what we discussed about – 1. The Rapid Fire Round!

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

PathFactory

FEBRUARY 8, 2021

Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. The higher your search rankings, the more eyes there are on your content and the better ROI you’ll get for time and money invested. Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

The ROI Guy

MAY 14, 2019

In this interview with Pat Helmers on the Sales Babble podcast, Tom Pisello reveals the latest research on just how broken b2b buying is, and how sellers have a unique opportunity to jump in and be the heroes. Checkout the podcast here: [link].

Buy 40

Buy ROI B2B Sales B2B 40

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Measuring awareness, sentiment, and brand affinity for ROI assessment. No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! Enhancing device capabilities for user benefit through efficient on-device AI.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly. Step 2: Sweat the details.

Planning 102

Planning Budget Programs Content Marketing Validation 102

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Building buyer confidence is a good investment from an ROI standpoint.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

B2B Digital Marketer

SEPTEMBER 30, 2021

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. Memorable Quotes.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

DivvyHQ

NOVEMBER 8, 2021

If you're considering starting a podcast, or you're in the early growth stage, you should be thinking about how you're going to measure its impact. To learn how to identify this issue, and properly measure your podcast's performance, read on!

Google 73

Google Analytics ROI Tips 73

Convince & Convert

APRIL 19, 2016

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water. Influence Pros podcast starring White Wave Foods.

ROI 113

ROI Banner Ads Marketing Management Advertising Agencies 113

B2B Digital Marketer

MARCH 9, 2021

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue. Digital Activity ROI Assessment. What is your Digital Activity ROI.

Activities 52

Activities ROI Webinar Metrics Internet Marketing 52

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Confessions of a B2B Marketer

OCTOBER 27, 2022

The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them! ? The key steps to creating a revenue-generating podcast ? How to measure a podcast and get a 10x ROI from your show ? - In this episode we cover: ? hit 200k MRR?

B2B Sales 40

B2B Sales Outreach Linkedin Hubspot 40

Metadata

APRIL 4, 2023

The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? Communities and podcasts are good examples. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. It can boost ROI. Podcasting. It’s not quick.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

EveryoneSocial

JANUARY 12, 2022

That said, not encouraging healthcare employees to be social is actually a much bigger risk for companies because they miss out on incredible ROI. Ready to tap into the power of employees’ social networks and generate ROI for your healthcare organization? How Activating Employee Networks Helps the Healthcare Industry.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97