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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

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How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey

PathFactory

During a recent Stop the Sales Drop Podcast , Cassandra Jowett (PathFactory’s Senior Director of Marketing) mentioned that she likes to compare the buyer’s journey to the “floor is lava” game that kids play. As a result, buyers are feeling around in the dark. You will be a party of 1.

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How B2B influencer marketing will grow your brand

Sprout Social

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Every member of a procurement team is more than just a professional—they’re people.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

For Kaylee, the “crawl” stage for Chili Piper involved podcasts. She said, “Crawling for us meant that I was going to produce three podcast episodes with three influential players who represent specific buying personas in our market.” Your journey may start the same way. Again, that’s fine.

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4 ways to advance your agency with your social media strategy

Sprout Social

Before a prospective client sends an RFP, they want to know what your agency is capable of. link] #MarketingCompanion #podcast pic.twitter.com/PHOyZD0JxR. Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same. Show your work and communicate what sets you apart.

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The Top 5 Skills of In-Demand Freelance Marketers

Terminus

Or they go through this whole RFP process, they buy their tools, and then the person who was supposed to operate it leaves, so they’re stuck. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts , Spotify , or here. And that’s why a marketplace like mine is really valuable.

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Sales Pipeline Radio, Episode 333: Q & A with Ben Laws

Heinz Marketing

You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP.