Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. The best practice for marketers is to repurpose content wherever possible: turning videos into podcasts, mining white papers for blog content, and combing edited blog posts into eBooks. No surprise there. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. And for this month we are going to interview Yue Wang, Head of Advanced Network Research at Samsung Electronics.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. Demand for podcasts has also increased. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. What’s clear though is that the industry will never return to 2019.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Mobile Mindfulness.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy. The post The State of B2B Influencer Marketing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Research 243

Research B2B Marketing B2B Budget Programs 243

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Furthermore, 26% listen to podcasts every week.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. They also need to embrace mobile-friendly media including video and podcasts. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Heinz Marketing

MAY 13, 2023

Top 35 Sales Podcasts + Best Episodes for 2023 by Amy Copadis By listening to the best sales podcasts, you gain insights from high-performing sales professionals, discover what’s happening in the sales world, and learn what other teams are doing to meet daily challenges. Great Sellers are Great Researchers.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Heidi Cohen

AUGUST 8, 2022

Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen. Want to expand your voice and audio marketing reach? Includes charts.

Tactics 83

Tactics Marketing Mix Marketing Content Marketing 83

Heinz Marketing

JANUARY 11, 2020

The future of podcasting: Can the business of audio content catch up with the creative revolution? A look at what’s next in the world of podcasting and the audio business. How to Leverage B2B Podcasts to Expand Your Reach and Bottom Line in 2020. Some great tips for creating your own B2B podcast and why you should.

Top of Funnel 54

Top of Funnel Marketing Funnels B2B Marketing Research 54

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 129

Cable Social Media Distribution Promotion 129

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. CB is a graduate of the New School for Social Research.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Biznology

AUGUST 22, 2019

We discuss how B2B buyers are spending more time researching their purchases — 75% said they are now using more sources and taking more time. Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. 0:00 Intro. 25:15 Outro.

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Convince & Convert

FEBRUARY 24, 2015

I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros , Content Pros , and Jay Today ). New podcasts are coming online quickly, which is why I built the free website MarketingPodcasts.com to be the search engine and reviews site for marketing podcasts.

Planning 163

Planning Education Research Contact Marketing 163

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Ranking 80

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast. Schedule Time Windows. Book Your Guests. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Martech

MAY 17, 2022

Track performance of videos, podcasts and themes. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. B2B research is increasingly self-serve and brands are finding ways to make the right types of content available. Note whether the brands are already in the funnel.

Marketing Automation Services 85

Marketing Automation Services Video Marketing Account Based Marketing B2B 85

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond. highlight to tweet).

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! But I’m still very connected to research and academia., But to do that, I think there’s a lot of research needed to figure out what is holding us back on user adoption.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Convince & Convert

NOVEMBER 11, 2014

MarketingPodcasts.com is a discovery engine for marketing podcasts. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by category.

Search Marketing 145

Search Marketing Paid Search Agency Word of Mouth Press 145

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89