Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it.

Marketing AI 106

Marketing AI eCommerce Peer-to-peer CMO 106

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. It might be time to eliminate these words entirely from your marketing lingo, have the language reflect reality more closely and perhaps get more reporters’ attention too.

Social Media 156

Social Media Dwell Media B2B 156

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Makes sense. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

NOVEMBER 15, 2023

Annual reports predicting industry trends, helping businesses prepare for the future. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Industry-specific videos. LinkedIn posts. Contrarian viewpoints.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 11 Simon Gillett Contact Simon Gillett Score: 48.50

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Podcast content is now even more popular. Podcasts keep trending upwards.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. You could host a contest on social media or share a news report on a current event.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Salesforce Marketing Cloud

AUGUST 4, 2022

In a recent conversation on the Blazing Trails podcast , marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis discussed the issues around trust and how companies can get to know their customers better. Learn about the report. Listen to the full podcast episode: A main theme?

Ad Building 98

Ad Building Trust Marketing Customer Surveys Transparency 98

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Heinz Marketing

APRIL 24, 2021

In their latest survey, CMI sets out to answer these questions and more. Account-Based Podcasting: The New ABM? So here is an add-on to your ABM strategy: account-based podcasting. How to Create a Sales Report that Impresses Leadership. How do marketers develop sales content within their companies? How is it measured?

B2B Thought Leadership 117

B2B Thought Leadership B2B Account Based Marketing ABM 117

Martech

OCTOBER 4, 2022

Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. Dig deeper: The secret to building a useful martech stack. In your inbox.

Gartner 122

Gartner Digital Asset Management Work Management Marketing Management 122

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Salesforce Marketing Cloud

JULY 5, 2023

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. Listen to Episode 3 on Spotify or Apple Podcasts today: “What is good in society is completely contextual,” said Lim. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. More than 70% of those surveyed said they appreciate digital innovations that have deepened their relationships with others during the pandemic. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Norman Katz Score: 34.70 30 Gordon Donovan SAP Contact Gordon Donovan Score: 34.59

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

JULY 2, 2019

We also discuss the Mary Meeker trends report and what it says about your data. We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. 9:00 Mary Meeker trends report: what does it say about your data? When used properly, data can improve customer satisfaction.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Webbiquity

NOVEMBER 10, 2020

Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Per the report, “Our data shows that millennials and Gen Z buyers are less likely than older generations to use analyst rankings and reports while purchasing business technology. Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Parse.ly

JULY 21, 2022

According to Demand Gen’s 2022 Content Preferences Report, 72 percent of B2B buyers engage with at least three pieces of content before talking to a salesperson. Zendesk’s annual reports. 15Five’s HR Superstars podcast. Zendesk’s annual reports. One of these is a Customer Experience Trends report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Hinge Marketing

FEBRUARY 16, 2022

Want to read the full report? Almost half the high growth AEC firms surveyed used data from their website or other digital sources to score leads and were 30 percent more profitable than the no growth firms. Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

ClickZ

AUGUST 14, 2019

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. ” More podcast listeners, more podcast ads.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

JANUARY 19, 2022

In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features we’re building and bugs we’re fixing so you know how we’re prioritizing the projects that will impact how you use ConvertKit. Unsubscribe survey.

Template 85

Template Top of Funnel Opt-out Deliverability 85

Top Rank Marketing

JUNE 30, 2023

MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Biznology

MARCH 26, 2021

In addition, I have included a recent PwC survey of global CEOs’ perspectives on an array of topics, as well as a recent report of the necessary steps to define a new future of work here in California. ” PwC 24th Annual Global CEO Survey: A leadership agenda to take on tomorrow. ” Podcasts.

Work Management 104

Work Management Customer Surveys Training Intent 104

Only B2B

NOVEMBER 9, 2020

According to the chief marketer’s 2020 B2B marketing outlook survey, SEO is the most popular, precisely the second top channel to generate quality leads. #4. Podcasting. Podcast fans are rising! The data shows the love for the podcast is more in The U.S. Many companies focus upon blogs, timely Emails, eBooks, etc.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Biznology

FEBRUARY 18, 2022

This edition’s featured article, Knowledge @ Wharton’s How Middle Managers Can Help Make a More Equitable Workplace , highlights the findings of research conducted by Wharton scholars in their 2021 report titled “Improving Workplace Culture Through Evidence-based Diversity, Equity, and Inclusion Practices”. ” Podcasts.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Contently

NOVEMBER 12, 2019

Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions. Every year Content Marketing Institute and Marketing Profs put out a survey on content marketing priorities from B2B companies of all sizes.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. It predicts what consumers may like based on their current listening choices and offers personalized suggestions across musical genres, playlists and podcasts.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105