Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How B2B Marketing is Changing in 2018

and tools to accurately assess and report on. One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We also discuss the Mary Meeker trends report and what it says about your data. We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. 9:00 Mary Meeker trends report: what does it say about your data?

Rethink Marketing Podcast: How to Find Your Highest Converting Content

Act-On

Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics

The 7 Podcast Episodes You’ll Reference in 2018

Act-On

We’ve curated clips from seven Rethink Marketing Podcast episodes that will continue to bring you value in the coming year.

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? But reporting the news is different from talking about it.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars.

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Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

By some estimates, there will be more than 24 billion Internet of Things (IoT) devices installed by 2020 (and according to other reports as many as 200 billion connected); and more than $6 trillion invested in IoT solutions over the next five years. In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. Podcast podcast rethink rethink marketing rethink podcast

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. And she wrote a research report on advocate marketing. Michelle: There was a recent Forrester report that revealed 25 percent of non-high tech companies have even implemented marketing automation. And thank you so much for joining us today on the podcast.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc.

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5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

Content4Demand

By Marisa Jentz, republished with permission from Demand Gen Report. The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. As an avid podcast listener (think “ Comedy Bang !

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Brand storytelling lessons from the Serial podcast

Biznology

Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. The post Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast] appeared first on.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics. Marketing Technology Podcasts

B2B Lead Generation Blog: Podcast: Interview on the Cullinane & Green Report

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Carolyn Wellsfry Cheng of Shoretel Discusses Integration, Adoption, Closed Loop Reporting, and Combining Cloud and Location Based Solutions [Podcast]

Ignite Tech

Guest Bio: Reporting to the CMO, Carolyn leads the team responsible for creating and executing the online marketing and demand generation strategy that supports aggressive revenue growth targets for the business and feeds our sales pipeline. Carolyn is also responsible for all supporting marketing infrastructure, website tools, and closed-loop attribution and reporting of Marketing activities. We’re back with another episode of Stack & Flow!

Social Media Strategy? Think Like a Reporter

Webbiquity

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. It’s a challenging exercise, but one that can made easier by thinking differently—such as like a reporter.

Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Buzzwords: How to develop “buzz reports” from corporate marketing department observations to develop accounts and monitor all potential opportunities. The post Ren Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast] appeared first on. Corporate Marketing Podcasts Marketing is responsible for greater and greater amounts of the sales pipeline these days.

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

ClearVoice

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

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6 Great Examples of Brands Content Marketing With Podcasts

Outbrain

According to some who’ve studied the cultural impact of podcasts since their beginning, 2019 saw the largest leap in U.S. This is the first year in which more than 50% of the population reported having listened to a podcast. But how can brands do podcast marketing right?

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. The post B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand appeared first on PathFactory.

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Below are some topical highlights of that podcast.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

Tying Your B2B Marketing to Revenue Attribution

Act-On

In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights. They have a great and far-ranging conversation on B2C’s influence on B2B marketing, identifying what reporting numbers are most important, and they discuss their approaches to finding alignment with sales. Reporting and Attribution. To get the full measure, listen to the podcast. Reporting and Attribution.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Download the full report for all the details.