Rethink Marketing podcast: Creating a Successful Reporting Process

Act-On

In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

Report 151

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We also discuss the Mary Meeker trends report and what it says about your data. We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. 9:00 Mary Meeker trends report: what does it say about your data?

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Rethink Marketing Podcast: How to Find Your Highest Converting Content

Act-On

Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars.

Report 208

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? But reporting the news is different from talking about it.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

By some estimates, there will be more than 24 billion Internet of Things (IoT) devices installed by 2020 (and according to other reports as many as 200 billion connected); and more than $6 trillion invested in IoT solutions over the next five years. In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. Podcast podcast rethink rethink marketing rethink podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. And she wrote a research report on advocate marketing. Michelle: There was a recent Forrester report that revealed 25 percent of non-high tech companies have even implemented marketing automation. And thank you so much for joining us today on the podcast.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

Brand storytelling lessons from the Serial podcast

Biznology

Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass.

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. The post Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast] appeared first on.

Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics. Marketing Technology Podcasts

5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

Content4Demand

By Marisa Jentz, republished with permission from Demand Gen Report. The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. As an avid podcast listener (think “ Comedy Bang !

B2B Lead Generation Blog: Podcast: Interview on the Cullinane & Green Report

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Media Strategy? Think Like a Reporter

Webbiquity

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. It’s a challenging exercise, but one that can made easier by thinking differently—such as like a reporter.

Carolyn Wellsfry Cheng of Shoretel Discusses Integration, Adoption, Closed Loop Reporting, and Combining Cloud and Location Based Solutions [Podcast]

Ignite Tech

Guest Bio: Reporting to the CMO, Carolyn leads the team responsible for creating and executing the online marketing and demand generation strategy that supports aggressive revenue growth targets for the business and feeds our sales pipeline. Carolyn is also responsible for all supporting marketing infrastructure, website tools, and closed-loop attribution and reporting of Marketing activities. We’re back with another episode of Stack & Flow!

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

Buzzwords: How to develop “buzz reports” from corporate marketing department observations to develop accounts and monitor all potential opportunities. The post Ren Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast] appeared first on. Corporate Marketing Podcasts Marketing is responsible for greater and greater amounts of the sales pipeline these days.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft

ClearVoice

And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft.

The Top Sales Engagement Podcast Episodes in September 2019

Outreach

School was in session this September on The Sales Engagement Podcast - we had many experts take a sabbatical to come share their knowledge with our students listeners. Prepare to get schooled by our most recent guests on the podcast.

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. And the content works just as well in podcast form too.

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc.

Report 297

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

ClearVoice

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space.

Rate 56