Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector. This podcast typically covers hot and emerging trends like generative AI, the metaverse and social media.

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Smashmouth Marketing

DECEMBER 17, 2021

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

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Intent Data Lead Scoring Lead Ranking Intent 185

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

ClearVoice

FEBRUARY 21, 2023

It’s audio content through podcasting, a platform that can be an indispensable addition to your marketing strategy. Professionals listen to podcasts to grow their businesses, manage their finances, improve their parenting skills, inform themselves, and so much more. In our busy world, podcast listeners have grown year after year.

Content 52

Content Distribution RSS Work Management 52

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

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PR Public Relations Broadcasting Case Study 52

Crimson Marketing

MAY 21, 2014

The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts' With more than 1.5

Mobile Marketing 100

Mobile Marketing Relevance Marketing Brand Identity 100

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

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Hubspot SEO Design SERP 99

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. They know that B2B decision-makers are looking for content that’s not only informative, but also engaging and relevant. B2B creators are experts in their fields.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Salesforce Marketing Cloud

DECEMBER 15, 2021

As the host of the Salesforce podcast Blazing Trails and leader of the company’s podcasting efforts, I listen to a lot of podcasts. population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. And I’m not the only one. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 129

Cable Social Media Distribution Promotion 129

Convince & Convert

JANUARY 7, 2015

But if you take the “who” out of the equation, and just look at the “what,” SEO is still massively relevant. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. Yes, you need great content (and maybe a SEO firm could do that for you).

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Leadspace

JUNE 20, 2019

Whether this is reading blog posts, checking out case studies, or listening to podcasts, marketers constantly need to be digesting content and information about improving their own tactics and strategies for the companies with which they work. The Social Media Marketing Podcast. If nothing else, we just love the name of this podcast.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Don’t forget to check what’s popular in podcasts by using Podcast Notes. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Circle Studio

APRIL 18, 2019

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

Work Management 90

Work Management Custom Publishing Advertising Agencies Education 90

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 89

Enterprise Management Design Work Management Brand Identity 89

Convince & Convert

JANUARY 7, 2015

But if you take the “who” out of the equation, and just look at the “what,” SEO is still massively relevant. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. Yes, you need great content (and maybe a SEO firm could do that for you).

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

ClearVoice

FEBRUARY 22, 2020

Fortunately, when it comes to writing your podcast description there is a formula. Intrigue + Clarity + Benefit = Podcast Description Success. Follow this formula to write persuasive podcast descriptions: Intrigue. See step one the guide How to Create a Podcast: A Step-by-Step Guide for Content Marketers.

Creativity 99

Creativity Twitter Relevance Personalization 99

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

CMO 79

CMO Brand Identity Branding Storytelling 79

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts? Host: Brian G.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

6sense

NOVEMBER 8, 2021

In the latest Legends of Sales and Marketing podcast, a weekly series of interviews produced by People.ai , she opens up about her path to becoming 6sense’s Chief Market Officer and what motivates her to think bigger and work harder. . Check Out the Podcast. Tune into the 45-minute conversation here, or wherever you listen to podcasts.

CMO 62

CMO Communities Efficiency Marketing 62

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! The risk of cyber hacking or cybersecurity has been taken into consideration and then the relevancy of the tool and its application are put in the right place with the right people.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. Beyond that, podcasts are brand-safe environments because they allow advertisers to choose the precise context in which their ad is placed.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. Podcasts also offer a format primed for authentic, effective connection. One other strategic advantage of podcast advertising is its precise targeting capabilities. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . So why is any of this information interesting or relevant? this episode of The Healthtech Marketing Podcast !

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Top of Funnel B2B Marketing B2B Advertising Funnels 52

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

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Demand Generation Agencies API Inbound Marketing Transparency 98