How to Automatically Segment Your Leads for Increased Profit
Optinmonster
AUGUST 31, 2022
Transactional: frequency, recency, contents, and value of purchase. Behavioral: past purchases, product consumption, usage patterns. Psychographic : personality traits, opinions, values, special interests. Firmographic: company size, industry, functions. Needs-based: functional, emotional, problem-solving needs or benefits.
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