Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. His interests range from fintech through digital transformation and customer experience with a focus on CDPs.

Enterprise Management 97

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 97

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. This is what the first season of ZoomInfo’s new podcast, Talk Data to Me, aimed to explore: What does data have to say? Listen to the first season of Talk Data to Me wherever you get your podcasts. And all of that is correct. Whose story does it tell, and whose does it leave out?

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Top Rank Marketing

AUGUST 17, 2023

.” — Casey Borrero @CaseygBorrero Click To Tweet 3 — Tell Compelling Stories The ‘Barbie’ movie captivates viewers with engaging storytelling. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Want to leave a lasting impact like Barbie?

B2B Marketing 78

B2B Marketing B2B Storytelling Marketing & Strategy 78

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Spiralytics

MARCH 13, 2024

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. One of the best ways to make sure your brand storytelling hits the mark is by developing it based on voice-of-customer feedback.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. This is what the first season of ZoomInfo’s new podcast, Talk Data to Me, aimed to explore: What does data have to say? Listen to the first season of Talk Data to Me wherever you get your podcasts. And all of that is correct. Whose story does it tell, and whose does it leave out?

Advertising Agencies 100

Advertising Agencies Zoominfo Paid Search Agency Storytelling 100

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Their use of Instagram Stories and Instagram Photo Albums for storytelling is a great source of inspiration I can directly apply to my marketing strategies.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 86

Work Management Storytelling Marketing Management Examples 86

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

ClearVoice

JANUARY 29, 2024

This means capturing a wide range of perspectives, experiences, and voices. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Innovation and creativity: People who approach obstacles differently can ignite creativity.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. As you think about unique creative formats to try, consider some of our most popular ad types: Host Read Podcasts: Retarget users exposed to the audio ad.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Litmus

FEBRUARY 8, 2024

Provide a range of options for customers to interact, like chat, phone, email, and in-person, to accommodate different needs and preferences. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. Identify any barriers in the customer journey and define steps to remedy them.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

ClearVoice

MARCH 18, 2021

Understanding how to read emotions can improve your writing and storytelling. High emotional granularity allows us to make mental inferences and perceive “fear” or “anger” in others with more nuance because we have a wider range of concepts to work with. It might change the ways you predict and behave later. marketing Click To Tweet.

Storytelling 105

Storytelling Open Rate Click Rate Social Marketing 105

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

SEPTEMBER 3, 2019

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Podcast teams are just starting to realize how they can leverage video to reach new audiences.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. MarketingProfs. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

JUNE 18, 2020

Grants will range from $10,000-$30,000 per awarded company, and the criteria are all about your business — not your financial woes as a business owner. For example, for minority podcasters, many are overlooked for larger awards. Course topics include the art of creation, from ideation to storytelling, editing, producing, and more.

Resources 99

Resources Business Work Management Startups 99

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Storytelling is one of the cornerstones of successful content marketing. Microsoft “Stories”.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

ClearVoice

JANUARY 18, 2020

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space. Here’s a sample of a rate card for podcasting.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix.

Storytelling 144

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 144

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Envy

JANUARY 16, 2020

She spearheads valuable original research on a broad range of issues connected to cloud computing. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

SmartBug Media

MARCH 8, 2022

The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. A tech industry veteran, Yamini has more than 24 years of experience ranging from product marketing, sales, and strategy.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Martech

OCTOBER 4, 2021

When you’re reading through a news outlet, or an ad you hear while streaming music, or your favorite podcast, but it also can be found in less obvious places, like a conversation you overheard in a coffee shop, or a certain brand that you’re seeing everyone wear at the gym.”. Perkuto acquired by MERGE . It had technology. Joke of the day.

Acquisitions 103

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 103

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. How publishers have chosen to do this ranged — some focused on paid subscriptions, while others put resources behind new audio ventures. You can read past months’ updates here. The deal’s price tag?

CPC 52

CPC Cost Per Click Paid Content Facebook 52

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Like Brinker, she was one of the most named person in our survey.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

AUGUST 22, 2015

He notes that the consequences of bad digital experiences range from “comically misguided (such as bad personalization) to the genuinely life-threatening (such as providing incorrect location data at a critical point).”. Robert is also co-host of the podcast PNR’s This Old Marketing , the # 1 podcast as reviewed by MarketingPodcasts.com.

Content 100

Content Internet Marketing Custom Publishing Storytelling 100

Zoominfo

OCTOBER 5, 2021

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition !

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Envy

JANUARY 16, 2020

She spearheads valuable original research on a broad range of issues connected to cloud computing. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Convince & Convert

APRIL 18, 2014

They join us this week to talk about their new book The Power of Visual Storytelling. Ekaterina and Jessica with their new book The Power of Visual Storytelling With respect to hiring the highest caliber of talent, big businesses have the edge. Social Pros Podcast' Tweetable Moments Our whole mantra is to celebrate our fans.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167