Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

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Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement

Act-On

This can range from unlimited vacation, the emergence of the gig economy, and employee engagement. To get the full measure, listen to the podcast. Podcast podcast rethink marketing podcast unlimited vacation vacationToday’s guest is Nathan Christensen. He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast]

Crimson Marketing

As a big river grows exponentially from the contribution of many disparate streams and tributaries, so too does the powerful flow of Big Data come from an increasingly wide range. Marketing Technology Podcasts

The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert

Hubspot

Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of people who watched the Game of Thrones final season premiere. How to Podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

[podcast] Combining Data and Technology to Deliver Marketing Outcomes

V12 Data

[podcast] Combining Data and Technology to Deliver Marketing Outcomes. Anders Ekman, President of V12, sits down with Sima Vasa of Infinity Squared in this podcast series on data quality. Blog General Anders Ekman Podcast Data and Technology V12 Podcast

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Michel Claassens is the VP of Digital Marketing at Philips Lighting headquartered in the Netherlands. Philips Lighting provides a wide range of offerings across the entire lighting value chain from light sources, luminaries, lighting controls to lighting solutions, and services. .

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The Mad Marketing Podcast .

Fantastic Video Podcasts and How to Record Them

Vidyard

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 3 Questions to Ask Before Starting a Video Podcast.

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Featuring innovative topics and developments in data visualization, security, artificial intelligence, machine learning, social computing and more, the following 8 podcasts will keep you current, spark your imagination, and further your curiosity about the future of technology and data’s far-reaching and critical role.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space.

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15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. Keep reading for our complete list of podcasts for recruiters and HR professionals. 5. Hire Up Podcast.

The Top Business Podcasts You Need to Be Listening To

Hubspot

Business podcasts serve as a great way to stay informed (and inspired). So whether you’re a seasoned executive looking for something to listen to during your commute or just someone who’s always itching to learn something new, this list of the best business podcasts is for you.

Podcasting: A Guide for B2B Businesses

The Lead Agency

One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is the opportunity to share that knowledge and experience.

7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

While listening to music on the job has been known to improve workplace performance , podcasts serve as a great way for graphic designers -- and many other creative professionals -- to both learn something new and get inspired as they work. 7 of the Best Podcasts for Graphic Designers.

The Complete Guide to Starting a Podcast for Agencies

Hubspot

Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage -- but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Why Start a Podcast? million podcast listeners.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Podcast: 3 Ways To Ensure Marketing and Sales Produce Measurable Results

Conversica

In a recent podcast hosted by Bernie Borges of Vengreso, Conversica CMO Rashmi Vittal and Conversica CSO Gregg Ames discuss what it takes to create united Marketing and Sales teams and how such inter-team unity can produce measurable results. Separating marketing and sales activities and goals has led to distrust and disagreement over many topics ranging from the quality of leads to the meaning of data and metrics.

Podcast: 3 Ways To Ensure Marketing and Sales Produce Measurable Results

Conversica

In a recent podcast hosted by Bernie Borges of Vengreso, Conversica CMO Rashmi Vittal and Conversica CSO Gregg Ames discuss what it takes to create united Marketing and Sales teams and how such inter-team unity can produce measurable results. Separating marketing and sales activities and goals has led to distrust and disagreement over many topics ranging from the quality of leads to the meaning of data and metrics.

10 of the Best Podcasts About Business and Management

Hubspot

That’s why business management-oriented podcasts are so perfect for today’s professionals. internet users listen to podcasts at least once a week. Whether commuting to our offices, schvitzing at the gym, or sitting at our desks, podcasts provide hands-free enrichment.

Why Marketers Can No Longer Ignore Audio Content

Contently

Not just podcasts, but online radio, audiobooks, and content through smart speakers too. On average, people take in 17 hours of it per week, and the researchers describe “an estimated 14 million new humans [having made] podcasts a weekly habit” in the last year.

SnapWrap: Learning From "Hamilton", Marketing Podcasts, and More

SnapApp

We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. In This Issue: The Podcast Listening Audience in 2016: Demographic and Listening Trends.

Tying Your B2B Marketing to Revenue Attribution

Act-On

In this episode of the Rethink podcast, Act-On’s CMO Michelle Huff interviews Christine Vermes, Vice President and Head of Marketing at Full Circle Insights. They have a great and far-ranging conversation on B2C’s influence on B2B marketing, identifying what reporting numbers are most important, and they discuss their approaches to finding alignment with sales. To get the full measure, listen to the podcast.

Rachel Miller: Moolah Marketing

Ontraport

She began as a mom blogger and went on to build audiences ranging in the millions. Brand Building PodcastRachel Miller is a serial online entrepreneur and a mom of six kids in five years.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

Delivering Episode 5: What is email design really?

Litmus

Welcome to Delivering, a podcast about email marketing, strategy, the email industry, and yes, email design and development. Email clients range from amazing rendering like in Apple Mail to the worst of the worst. Give us a review on iTunes and share the podcast with your friends. Delivering Podcast Delivering email design Opinions PodcastIn this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?”

Secrets of Starting a Wiki – a podcast with Eugene Lee

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Eugene Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext.

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Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

Highlights include: Predictive Pedagogy: Jim reveals how Infer’s B2B marketing technology combines static demographic and firmographic signals with behavioral data from a range of sources and lays that over historical data from lead through conversion to create its predictive analytics model.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

The idea is to foster awareness of your brand's expertise via well-crafted blog posts, videos, podcasts, infographics, etc. . 5) GE Launches a Science-Fiction Podcast. Much like Wistia, GE has embraced binge-worthy content and affinity marketing with their podcast, “The Message.”.