Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
OCTOBER 5, 2016
Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.