Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 33 Gamiel Yafai Diversity Marketplace Contact Gamiel Yafai Score: 38.71 34 Karen Hardy, Ed.D

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Biznology

MARCH 3, 2021

Greg Ness has a long track record of helping nurture tech startups to success. Greg has made startups his speciality over the past 20 years, including full-time rose as VP marketing at Vidder, Cloudneeti, Vantage, Redline Networks and CloudVelox.

CMO 118

CMO Startups Domain Network Marketing 118

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Webbiquity

JUNE 13, 2023

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. Spotify also recommends music and podcasts based on your search history. In that case, you can share personalized emails with relevant offers based on their purchase history.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 26 Hervé Legenvre European Institute of Purchasing Management (EIPM) Score: 35.13

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Marketers should focus on uncovering hidden reasons behind customer purchases, while sales focuses on making the sale.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 106

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Startups Magazine ) 82% of organizations that use personas have an improved value proposition. population has listened to a podcast in the past week. of all web traffic.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

Marketing Insider Group

JANUARY 27, 2020

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. Another question, related to your experience with both the podcast and with Paladin.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Thinkers360

FEBRUARY 23, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 48 John Clark Spark Contact John Clark Score: 32.34

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. I consume and create a lot of content on my mobile phone and it is even becoming my number one purchasing device. I love podcasts and listen to a variety for education and entertainment.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . New startups like Testbox eliminate the vendor altogether, allowing buyers to demo and compare software without ever speaking to a sales rep. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Hubspot

FEBRUARY 4, 2021

Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. The majority of content published were whitepapers, functional specs, and content that helped their buyers make a purchase decision. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Thinkers360

FEBRUARY 9, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! TheDailyDisruptor Crypto Podcasts Contact Efrem Hoffman Score: 30.27 PhD Score: 30.13

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. billion in 2023.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Martech

AUGUST 6, 2021

These include rewards/loyalty programs, free shipping, exclusive discounts or free gifts with purchase. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Customer surveys are a great way to keep a pulse on how your customers feel and what will guide future purchases.

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. T-Mobile saw this opportunity with the aforementioned Sprint purchase. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Litmus

FEBRUARY 8, 2024

In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. Hesitation about committing a large portion of their budget to AI startup costs. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. But your personalization has to be effective.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

The Customer

JANUARY 22, 2024

We explored the Eureka Park section, which David describes accurately, if playfully, as the, “cutting edge, breakthrough, anything goes, bare-knuckle startup playground.” TikTok Live Shopping Activation Tech That Matters…and Doesn’t We compared the oddest inventions we’d each seen: for David it was the robot that does manicures.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. Not all platforms enjoy this advantage — an enterprise resource planning suite, for example, is complicated to purchase, install, and use. “It

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. to pay our team and our freelancers and help us support our podcasts with paid advertising.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Martech

NOVEMBER 6, 2023

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Embrace a holistic marketing approach Craft personalized messages: As per Gartner , personalized content can drive a 9% increase in quality purchases. Move into verticals. Enhance user experience.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! On the hard KPI side, we measure everything from awareness down to purchase intent. Welcome to the Marketer Of The Month blog! Potential privacy risks and benefits of on-device AI proliferation.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. T-Mobile saw this opportunity with the aforementioned Sprint purchase. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Sustainable practices focus on upgrading energy purchasing policies and minimizing consumption. No problem, just watch the Podcast! Was this another one of your startup efforts? Don’t have time to read?

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Varicent

APRIL 20, 2020

This was originally posted on Bowery Capital’s Startup Sales Podcast page. Another key mistake right now is sales reps trying to force a purchase or force a demo (i.e. Are they trying to determine use cases and how they would use it or are they asking how much does this cost, who else needs to be in the purchasing process, etc.?

Work Management 66

Work Management Marketing Management Ideal Customer Profiles Lead Ranking 66

DiscoverOrg

FEBRUARY 27, 2019

Option 3: Pay per contact or one-off list purchase. You can purchase data from companies that will include direct-dial phone numbers, and verified email addresses, all from buyers in your target market. Option 3: Pay per contact or buy a one-off list purchase. The Startup’s 4-Step Guide to Building Strong Sales Pipeline.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Aberdeen

JANUARY 23, 2019

Learn about three data points startups should use to determine their strongest prospects. This article explores targeting prospects with the right fit and the right purchase intent. Startups ostensibly have fewer resources and a shorter sales history than larger competitors, which makes strategic use of resources critical.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40