illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. More and more consumers are making purchases through social media. David: Just looking at the right-hand side, 56% say they have made a purchase because of a social media ad. Luci: We want to talk a little bit about social media.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M How does it work?

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

Porch Group Media

DECEMBER 26, 2022

Welcome to the Movers and Shakers podcast. The post Pre-Move Purchase Insights first appeared on V12. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Pre-Move Shopping Insights.

Purchase 52

Purchase First-Mover Advantage Cable CMO 52

Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Understanding Consumers, Retailers and the Journey to Purchase. We focus a lot on the journey to purchase and consumer behavior. Meet Jennifer Renaud.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

Biznology

AUGUST 22, 2019

We discuss how B2B buyers are spending more time researching their purchases — 75% said they are now using more sources and taking more time. Spotify Stitcher Radio Google Play Apple Podcasts. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. 0:00 Intro. 25:15 Outro.

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

LeadsRX

FEBRUARY 16, 2021

With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the biggest U.S.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 159

Skype Broadcasting Youtube Comparison 159

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . This is another must-listen podcast for anyone who is interested in how content can drive more meaningful outcomes via content.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. This is just a bit of what we gleaned from our time with Paul, check out the full episode on your preferred podcast channel, including Spotify and Google. Let’s talk about training.

Video Marketing 89

Video Marketing B2B Marketing Planning B2B 89

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly. Step 2: Sweat the details.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Sustainable practices focus on upgrading energy purchasing policies and minimizing consumption. No problem, just watch the Podcast! Jukka-Pekka Salmenkaita: From a purchasing perspective, it’s 100%.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

SmartBug Media

DECEMBER 27, 2021

In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs. Please join us next week for another episode of The Intelligent Inbound Podcast.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. B2B Buying Process.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

PureB2B

APRIL 30, 2021

You've more than likely been in a position to purchase something recently - how many different websites, articles, and reviews did you read? We recently recorded a podcast surrounding this very topic! The post Top and Middle of Funnel Content Marketing Best Practices [Podcast] appeared first on DemandScience.

Top of Funnel 62

Top of Funnel Marketing Funnels Practices Content Marketing 62

ClearVoice

DECEMBER 28, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless. Brand advertising increasing in the podcast space.

Advertisements 64

Advertisements Advertising Ad Exchange Creativity 64

PureB2B

APRIL 30, 2021

You’ve more than likely been in a position to purchase something recently – how many different websites, articles, and reviews did you read? We recently recorded a podcast surrounding this very topic! The post Top and Middle of Funnel Content Marketing Best Practices [Podcast] appeared first on PureB2B.

Top of Funnel 62

Top of Funnel Marketing Funnels Practices Content Marketing 62

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. 3 legal steps podcasters need to know.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

6sense

NOVEMBER 9, 2021

They are IAB certified (which is different than complaint) for podcast analytics. Their support staff is the best I’ve experienced both from a customer level standpoint and podcast expertise. Plan Recommendation: You can start with the basic level or purchase the full analytics suite.

Aggregators 48

Aggregators High Quality Lead Curation Analytics 48

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 89

Top of Funnel Planning Content Buyer's Journey 89

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

Cable 52

Cable Planning FAQ Distribution 52

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! On the hard KPI side, we measure everything from awareness down to purchase intent. Welcome to the Marketer Of The Month blog! Potential privacy risks and benefits of on-device AI proliferation.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Branding Brand Identity Paid Search Agency 109

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

ClickZ

AUGUST 14, 2019

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. ” More podcast listeners, more podcast ads.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

Parse.ly

JUNE 15, 2021

What would be more useful, customers told us, is the ability to pinpoint the specific post that “pushed someone over the edge” to purchase or subscribe. Without Last Post Touched attribution, it was tricky for the team at Slate —a daily online magazine and podcast network—to use Parse.ly The post What Content Pushes People to Purchase?

Purchase 52

Purchase Lead Ranking Work Management Content 52