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Podcasts now a top channel for B2B marketing

Martech

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. 14% higher purchase intent.

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The Power of Podcasting in B2B Marketing

Lake One

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

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3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

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Marketer of The Month Podcast- EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI

Outgrow

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! On the hard KPI side, we measure everything from awareness down to purchase intent. Welcome to the Marketer Of The Month blog! Thanks for joining us, Don. Don McGuire: Great to be here.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

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The Shift from Media Planning to Audience Planning

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent.

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Leveraging First Party Data on the Homeowner Segment

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent.